Dean Jackson

You've got to probably do some landscape, some weeds or shoreline management of the things.

You think about all of the boat opportunities, the marina things, the boats.

toy water toys all of those things that go into really enjoying that lake life being the central thing for all of that is it's a great opportunity and nobody steps up to organize that whole marketplace

And I think to your point, when you're saying that having that level of focus, you can really narrow in on seeing what are the absolute and maybe exclusive needs of somebody who's living on the lake.

If you don't live on a lake, you don't need dock services.

You don't need shoreline management.

You don't need many of the marina things.

And

I think there's a neat opportunity to kind of band together.

Like, I love the fact that you're creating kind of like a council or a mastermind or an alliance of people who are all serving those people, that you're all running from the same playbook kind of thing.

That's, I think, the biggest opportunity.

I really think, like, I would look at creating a vehicle, a communication vehicle, like a media asset, because that's really, if you look at it, that the core thing is access to the homeowners, the front homeowners, right?

And so if there's a way that, especially if they're offering services that are,

directly and only because somebody is a lake, a front homeowner or a seasonal, what percentage of people are year round versus?

It's about 50, 50.

Okay, perfect.

So those 50% that don't live here year round, they need someone with boots on the ground in case something happens here, right?

To make it as effortless.

I work with a home management company.

And we're building a model around this because I've been saying for years about these home services, things that