Dean Jackson

There's not been really a managed home ownership option for people who are living in the home.

Like there's property management for investment properties where people manage the whole thing, but not for homeowners.

And I said to these guys that the articulation that I was looking that I'm

I want for me is I would I want to live in my house like I'm a guest in your house a hundred percent and that's the thing right so that's they've we're building the whole uh marketing model around that we've trademarked that live in your house like a guest in ours yeah is a is a amazing like

Right.

I just want to change.

Yeah.

That was the whole point is that it's like having, I said, I just want like a responsible adult to manage my home and do all the things that a responsible homeowner would do to maintain and protect this asset.

Yeah.

That's exactly right.

That's exactly right.

I'll have to introduce you at some point to Joe.

He's a real estate broker as well.

He owns several Century 21 offices in Iowa.

And so this is something that he's setting up as a franchise type of business, like getting that whole model together.

So it's really it's an interesting thing that I know that part of your profit activator, too, that you're doing to compel prospects to to raise their hand is on the listing side.

You're doing direct mail right to the to all 16,000 of the homes.

You talk a little bit about that.

And I've got a couple of ideas around that, too.

Right.