Dean Jackson

Yeah.

Less competition, more direct attention.

They can put it aside.

Right.

and find it easily, it's all omnipresent in the thing.

Nobody's gonna look through, it's harder with digital things to do that.

And the thing that is very interesting to me is,

If I look at that, you're sending out that piece of mail three or four times a year, is it the same type of mailing each time?

That you're sending to 16,000 people, 97 of whom this is gonna not be a thing for them right now, right?

97% of them.

And that there may be an opportunity to, in addition maybe even to that type of letter that you're doing, to think what you have there is excess capacity inside that envelope of something that could be appealing to...

the people who are not going to sell their house.

I think what I would be looking at doing, and you're going to see, because it's great that we're doing with Kennedy Matthews, the whole... We're focused on the lakefront homeowners here, which I showed you what we did with her mom years ago.

That...

The greatest asset that you could have would be even a digital relationship with all of those people.

Imagine if there was a lake life event.

email newsletter that went out that you had everybody's you had all these people that they were subscribing because there's benefits to being a Lake Life subscriber that you're now you have a media asset that you can monetize even to introduce these other people.

So part of it is

thinking a little bit outside the box of putting together, I might put together because it's a seasonal thing is the, the, you know, the 2026 Lake life service directory, uh, that is, that includes all of the things and the,

gift cards and things where you mail and put an insert in your thing that you're doing there that people could scan a QR code or go to a website or whatever it is and opt in to get that.