Dean Jackson

So that in the 97 people who are not going to sell their house have an opportunity to, Oh, I want to get this directory.

And that could be, you could turn all that mailing into a profit center.

Cause you probably spend close to a hundred thousand dollars a year on the, on the mailings.

Absolutely, it is.

But imagine if it was a, it's like a tax-free.

How about a printing press?

Yeah, imagine if it was, you were making money by mailing and you were, because I guarantee you, those, the people who do the doc-

installs or do the shoreline maintenance or whatever other, the marina services, it would be economically unfeasible in their mind for them to spend $16,000 to reach the lakefront.

But

they could spend $4,000 to reach 16,000 and you've got four or five of them.

And now you're getting this, you're providing this media opportunity for everyone.

That's exactly right.

Yeah.

Well, you hit it on the head when you said it may be till September that they bill you, right?

That's the thing.

It's like, they're just out doing it and the phone's ringing because they're in business and they've got usually customers who come back.

Yeah.

So it's like a lot of times, a lot of those businesses don't, I like Dan Sullivan's new

focus word of ambition that they're they're not ambitious in a way that they're looking to grow they're complacent in a way that yeah we don't have to i can move in my own time and well yeah the i i helped the young gentleman get in the business of pure installation and doc installation and removal

Yeah.