Dean Jackson

So let's call it 500 or 600, that there's some number of those that are...

They're living in a house that you helped them.

You've got that established beachhead, let's call it.

No pun intended there, but you've got them as advocates on the thing that the next level out that I would really be looking to build is people that you have a digital connection

access to that email asset.

Because right now, the gap between the 600 that you know and have a relationship with, your next layer out is the 16,000 that you can mail to.

And what would be great is if we could get to where you have 6,000 email to that asset alone, that now you can start with the, if you had a Facebook group, like a closed private Facebook group for these people, a YouTube channel, all the social media stuff around centering on those, on all of those people.

That goes a long way.

Then the third would be the 16,000 that own the lakefront stuff.

And one of the things that is...

The most useful thing is this list of aspiring like front homeowners that you, I think you've generated over a thousand now for people who are looking for from where they're coming from Indiana, from Chicago and right there, that that is a super asset that you've, that you've developed.

And then the other audience is the people who are serving those lakefront homeowners, your business associate directory, that, that, that sort of lake life service providers, you know, that that's a, uh, that's an interesting, that group, those five audiences are, are really, uh,

I think there's lots of potential in, in those.

Yes.

And our clients need them.

So you're mentioning customer intimate, and I believe you're referencing the discipline of market leaders as the book of where you got that.

Different categories.

Yeah, I'm sure that's where, yeah.

Had a thing of companies are product leaders, operational efficiency, or operational excellence, and customer intimate.

And all three of them are different models.