Deb Evans

speaker

1,276 appearances 4 recordings 1 series first heard Feb 2010 last heard Oct 2011

Deb Evans’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · Social Media: The Franchisor Perspective [REPLAY] · 16 Jun 2011 podcast

They're searching and they're buying.

So you could have the best lead generation product

practice going, lead generation site, whatever it might be, the best salesperson on your team.

But I think ultimately if that buyer cannot find you on the web somewhere to validate what they're hearing from the lead generation site or the sales site, I think they're going to move to the person they can find on the web.

So, you know, computer explorers is seeing things change.

And somebody asked me the other day, wow, what is it?

Is it your new lead generation?

Is it your new salesperson?

Is it social media?

I don't think it's any one of those things.

I think it's a combination that we're really trying to build that web and that brand presence.

And because we're using all the right tools together, our lead generation is picking up.

Well, for us and in our operations piece, it has replaced some of our print stuff,

I mean, there's still print material that we need to do, whether it's marketing materials and information to the parents and the directors.

But again, going back to the economy, you know, the franchisees discovered that they needed to watch their own budgets.

And they were printing a lot of take-home materials for their students.

You know, this is what we did in our classes today.

And then they sat back and they said, well, you know, we can really go green.

We can save the economy.

We can save the earth.

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