Deb Evans
speaker
1,276 appearances
4 recordings
1 series
first heard Feb 2010
last heard Oct 2011
Deb Evans’s voice in public audio — every appearance, attributed to the second.
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Appearances
They've got LinkedIn campaigns going.
And then, of course, you could look via Facebook.
I mean, Facebook ads today, they're not free.
Being a Facebook user is free.
But you can target your market to exactly who you're looking for, what geographic area, what the demographics is, what age range.
If you know your franchise profile well,
and prospect is between the ages of 35 and 50, you can target that Facebook user to place that ad so that they will see that Tasty Delight ad or that Computer Explorers ad.
So that's just target marketing and thinking about how to use social media to look for those prospects.
I'll tell you what we're doing.
We started blogging a little bit more heavily the last few months.
So on our website, we have actually two blog pages.
One is the corporate blog, which really...
limits discussion to education, technology, and the target audience for that particular blog, and it's written by Cindy Perkins, is to the prospects for the franchisees, the parents, the school decision makers, anybody that we're looking to be our next customer or client of our services.
Then we also have a blog on the Franchise Information page.
And that is a different target audience.
So that audience is we're really writing and looking for and hoping that our franchise prospects will find that page.
So we're not talking so much about the details of our classes.
It's more information about the corporate, information about the franchisees, information about franchising itself.
So it's a whole different message.
So it's different messages and different audiences that we're looking to.
Showing 481–500 of 1,276 · page 25 of 64
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