Deb Evans
speaker
1,276 appearances
4 recordings
1 series
first heard Feb 2010
last heard Oct 2011
Deb Evans’s voice in public audio — every appearance, attributed to the second.
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Appearances
Yeah, I I'm one that likes to speak up as well and that's how I end up getting on panels.
I have suggestions.
We need to talk about social media and of course the next thing you know, your name's written by uh
a list of presenters and round table discussions and and and you have to be willing to do that.
If I have an idea or you have an idea and you have a suggestion, what better person to put it into or to implement it, but you know, just go ahead and you be the lead.
Oh, you know, and that's something that uh franchisers have to be really w aware of and I know y uh I've heard you speak to this too and and I I I totally agree with you.
Any anything that you do on the phone or you talk to a prospect and with earnings claims, you have to understand that that applies to social networking too.
Anything you put online is out there forever.
So if you're gonna make an earnings claim, whether you do it verbally or you do it on social media, it it can be traced back to you.
So that that's something that franchisors and that's why I like to s really see that as part of the CFE so that um you know, franchisors really understand um, you know
how to protect themselves and make sure that they're they're not making a false earning claims or giving earnings claims.
Well, um, you know, I think unfortunately fewer and fewer franchisors currently
are using social media for lead generation and and promoting their industry.
So um I guess the good part of it is that they they can take it slowly and and learn.
But you know, just being very cautious of everything that you know you were just stating about earnings, claims and dis disclosure.
um sales consultants or brand presidents or anybody that's involved with the the franchise lead generation should be well aware of all the legalities of it when they're implementing it into into social media.
I know um
Joe Matthews did um a webinar not too long ago on lead generation and future of lead generation and talked a lot about uh you know, lead generation today and where it's going with the the high tech and the high touch and
new portals that'll probably be opening up for franchise growers because uh, you know, our candidates today
are they're digital savvy.
Showing 1241–1260 of 1,276 · page 63 of 64
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