Deboprio Ghosh

You know, we can assure that it works up to 80 feet.

Although we have, you know, special beacons which have antennas where we have extended the range up to half a kilometer for certain special use cases.

But yeah, generally the off-the-shelf beacons that we sell have around 80 feet range.

These are not Bluetooth.

I would say these are not RFID devices.

These are hybrid beacons which have Bluetooth and Wi-Fi.

I see.

Bluetooth and Wi-Fi because Wi-Fi, most people keep Wi-Fi enabled on their phones.

So the reach for proximity marketing with a technology like ours is 10 times greater.

I see.

With just Bluetooth devices.

We launched around 2014, we started building this product.

It all started when I visited US.

I was in Sunnyvale and I was visiting a Macy's store there.

I never knew even about Bluetooth beacons and I found some of these small, round, funny devices, cute devices, I would say, on these stores all around.

I asked, what are these devices?

They said they are Bluetooth beacons.

The first thing that stuck my mind was, well, I don't have Bluetooth enable, so I'm not getting all the deals and communication that they're trying to send me.

But I have Wi-Fi enabled.

So that's where it's stuck.