Demis Hassabis

And so you can iterate with it and eventually get the kind of output that you want.

And that's, I think, what the future of a lot of these creative tools is going to be and sort of signals the direction.

And people love it, and they love creating with it.

Yeah, I think you're going to see two things, which is the democratization of these tools for everybody to just use and create with without having to learn incredibly complex UXs and UIs like we had to do in the past.

But on the other hand, I think we're also collaborating with filmmakers and top creators and artists.

So they're helping us design what these new tools should be, what features would they want.

People like the director Darren Aronofsky, who's a good friend of mine, an amazing director,

And he's been making and his team is making films using VO and some of our other tools.

And we're learning a lot by observing them and collaborating them.

And what we find is that it also superpowers and turbocharges the best professionals too.

Because they're suddenly the best creatives, the professional creatives, they're suddenly able to be 10x, 100x more productive.

They can just try out all sorts of ideas they have in mind, you know, very low cost, and then get to the beautiful thing that they wanted.

So I actually think it's sort of both things are true.

We're democratizing it for everyday use, for YouTube creators and so on.

But on the other hand, at the high end, the people who understand these tools, and it's not everyone can get the same output out of these tools.

There's a skill in that.

as well as the vision and the storytelling and the narrative style of the top creatives.

And I think it just allows them, they really enjoy using these tools, it allows them to iterate way faster.

Yes.

Yes.