Denan Kemp

Now, I know they would still have AFL and the other sports, but like as a package, it almost becomes like you lost your biggest asset.

So they are so invested.

Like they are truly invested in the growth of rugby league.

So when they're creating content, yes, they are doing it for, you know, it's a business guys, I get it.

They're doing it for profit.

But they're also doing is like the bigger this game gets, the bigger we get because we are a sports only sport.

platform whereas nine although still committed like the bigger rugby league gets the more money nine gets however they are they've got so much other content in mainstream stuff reality tv stuff that

I wonder whether it is their number one asset.

Is maths worth more to them than rugby league?

I don't know.

That's a good question.

What I am saying is that they have other things that distract them.

Whereas aside from AFL, really Fox Sports, it's NRL and AFL that are their main, main product.

Everything else is almost like, yeah, we've got these other good sports, but size-wise they're not even close to how big they are.

And I just think that they've just probably – because they're a 24-hour channel, they're more vested in like creating content constantly for Rugby League.

And look, I get it.

Like, you know, a lot of people, you know,

I'm not sitting here saying big corporations are perfect or whatever, but I don't think people actually realise the conversations that go behind closed doors of like Fox potentially doing the NRL favours in how much they spend to get production over to Vegas to make sure it's the biggest event possible.

Like I think people don't actually realise how much... In Nine as well, like...

There are times when the NRL sometimes says, you know, we need you to go above and beyond for us, whatever the contract is, to make this work.