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Dennis Mortensen

๐Ÿ‘ค Speaker
302 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

The worst thing that can happen right now is that I start to pollute my data set because I think I have everything solved.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

So we are extremely protective about that data set.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

So when you say something to Amy and that ends up being labeled and annotated in our data set, I need to make sure that that is true and honest.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

We are now just at the inflection point for where we believe we have enough confidence in the data that we have for where we'll be less sensitive to what arrives tomorrow.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

First, I can start just rewinding a little bit.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

First, 50 beta testers was just friends of mine, the usual, hey, guys, I know you don't have an assistant, and I'm sure I can help you out here, start using it.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

That was certainly how I built up that initial pool.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

Their use of the product kind of brought the next 400.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

And that kind of gave me that kind of 500 people actively kind of using the product, which was friends and friends of friends.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

Then we ran...

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

a pretty successful kind of waitlist as we were kind of working that very initial MVP, which was certainly not robust enough to be a chargeable product in market.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

And on that, we ran up hundreds of thousands of people on that waitlist simply because there was a grand lust to remove this chore.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

We did that the first year.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

So we launched that probably in mid-2015, something like that.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

And then ran to kind of robust six figures over the next year, year and a half.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

And then we started to kind of roll into that first kind of commercial version, yes.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

here's the funny thing.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

So we surveyed about 5,000 people to find that initial price.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

We got it wrong.