Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Dennis Mortensen

๐Ÿ‘ค Speaker
302 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

And I could have told myself that.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

But then again, if you ask people, would you like to pay?

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

Would you like to pay $39?

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

Seems about right.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

Then when you put up your first version at $39, people say, no, I'm not willing to do that.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

So we had three iterations on price and kind of

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

ended up on the right kind of $8 for that individual edition in October of last year.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

So that took us a little while.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

That first batch, we actually just tried to be nice and kind on those who signed up for the waitlist first, started just in reverse order and just did them in batches.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

Straight waitlist to paid, yes.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

That's different.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

So that is correct.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

We did have a very large beta population.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

We had a very good understanding of what a user would look like and how they would behave and what a trial should encompass and how I could get them through a trial to be a paying customer.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

So we certainly had a good idea of that.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

All in all, I actually don't remember.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

We did both at the same time.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

So both ran through our wait list and of course our beta users.

SaaS Interviews with CEOs, Startups, Founders
Did Everyone Make Money in the Bizzabo X.AI Deal?

waiting line out oh so the surveys were based off of that so all of the most kind of a fair distribution of customers those that did a ton those that did a few but we had a high share of calendar because if you do six meetings and i do three for you then i kind of own half your calendar if i do three for you i don't own anything right so it was a fair distribution and we interviewed about 5 000 of those to get a good idea of where we should kind of put ourselves in market both on