Dennis Mortensen

Product tiers, individual features, what goes into what tier, and how to price it.

But it took another two iterations to kind of get it right.

So churn is not public.

But what I will say, though, is this month and every month over the last 19, 20 months have been better than the month before.

So I'm in a very respectable range.

I think I can do slightly better, but very respectable.

I'm actually super happy about it because when we started out, it was, to be honest, hand on heart, not so good.

Oh, I'll tell you about one particular moment in time.

So on Jan 16, 2017, 0800, we went from a setting for where we allowed override in the way we kind of did the meetings.

So we had

a set of people who help kind of label the data and do an override if the prediction was incorrect.

Yeah.

Kind of like I have a safety driver in the car, right?

But on that day, which is now two years ago, we went to this fully automated mode, right?

You take the safety driver out and you say, car, drive yourself.

And you know what?

I thought we were prepared.

And we burned all the boats.

And we did it at eight o'clock in the morning at nine o'clock.

It completely exploded.