Devi Sridhar

So actually, I think it's really complimentary.

People don't see it as complimentary, but really complimentary, both to medicine, right?

So medicine sees people once they're unwell and tries to help them, but also really complimentary to research because you actually can start to talk to people at an individual level to understand why

I guess similar to medicine, like the larger studies, the larger epidemiological studies and say actually at your level.

And the reason I brought up Netherlands is, again, it has to do with you or I or anyone else in the States move to the Netherlands, to Amsterdam, you're likely to be more active.

That's why I'm moving there.

Because of how the city is set up, how life is set up, what everyone else around you is doing.

All of a sudden, it's actually, you don't need to have special willpower to go to a gym.

You don't need to figure out how in your busy day you're going to get your 30 minutes of steps or your 10,000 steps.

It's built into natural life.

And it just made me think, actually, it's invisible.

It's accessible.

It's free.

And more importantly, there are some people who don't like sport.

Like they just don't like exercise.

But if you make it that it's not exercise or sport, it's literally go get your shopping, get to work, go to school.

You're not doing exercise.

You're just going about your day and inadvertently getting it.

So I thought that was such an interesting way to think about exercise and sport beyond, you know, the kind of campaigns.

And I talk about Dubai and Delhi and Ghana, where it's just like YouTube campaigns, which kind of reaches the people who already fit.