Devon Wijesinghe

So we have somewhat of a traditional and a traditional model.

So target accounts that are, you know, given by not just industry, but ones we have specific protocols attached to.

So whether it be CPG and auto and so forth, that we have PCPG.

people go after.

And then we also have an inside team that fields the inbound and, you know, gets the, you know, kind of call to close, if you will, accounts.

So CAC LTV, we're, we're always, you know, we're always investing if there's growth and CAC LTV makes less sense to worry too much about when you, if you're, you know, growing quickly, just because you're going to continue to put money into, you know,

marketing and so on and so forth.

So as we think about LTV, that's like one of these funny math numbers, right?

So you can kind of say LTV is, oh, three years, because that's an average tax contract.

But like that, you could just like put, you could say, oh, I'm worried about my CAC LTV and go bankrupt, right?

So we think about it as not just CAC LTV, but true CAC LTV against what our contract values are, typically, you know, 12 months plus, you know, incorporating churn and then incorporating upsells into those.

Yeah.

So actually ours is, ours is a lot shorter than that.

Ours is right around four months right now.

Typically contract value is 12.

So it hits that, you know, magic marker, if you will, of three, but then we honestly look at cashflow too, right?

We say, you know,

here's these are these metrics, but how does it, how does it float from a cashflow statement?

Again, you can say you hit all your metrics and still go out of business because you haven't raised money soon enough.

That's right, that's right.