Devora Rogers

speaker

454 appearances 2 recordings 1 series first heard Mar 2025 last heard 3 Jul

Devora Rogers’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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Right About Now - Legendary Business Advice · Navigating Shopper Promiscuity Challenges in Today's Market with Devora Rogers · 18 Mar 2025 podcast

My daughter sometimes does that for me. She'll put on like a fake little focus group, and she's only 10. But she's been, and she knows, and she always serves snacks. So that's, I'm like, okay.

I'm very ornery about the purchase cycle, I got to tell you. And the reason I'm ornery is because, yeah, it still exists. You still have to get from A to B to C to D. But it doesn't happen in this neat, tidy little order. So when we do path to purchase studies, and we do quite a number of them, I have to, I try to break it to clients.

I'm like, I'm not going to give you your nice little neat little thing. And oftentimes they're like, but I want the, I want the, I want the graphic that shows the one thing to the next. So, you know, sometimes I give in and I'll give them their little path to purchase, purchase funnel. But what you have to know is that whole huge other things, galaxies of things are happening outside of that.

And so the way that we like to kind of envision it is almost like as if there's a room full of balloons. And that is everyone's sort of attention and engagement. And some of those balloons rise and fall. Some of them are bigger, some of them.

And that's kind of how I like to think about it rather than like a neat little tidy thing, because our research shows that less than 5% and it's actually less than 1% ever do things in the same order in the same way. It's just, there's too many things. It's there's trillions of combinations.

Yeah, absolutely.

Thank you. It's been fun to be with you.

Thanks so much, Ryan. Great to be here.

Yeah, we've got a Substack alter agents. You can find us on Substack. That's kind of where we're writing right now. We shared a little bit about what it was like because we're here in Los Angeles after the fires. And, you know, we're not super consistent, but there's a fair bit on there.

And actually, there's some really great research we did in August and then repeated in after the inauguration on consumer sentiment. And so I'll just leave you with

quarter of americans are like insanely depressed and down in the dumps right now um and so not a super happy topic but i think very interesting to look at in terms of sentiment right now and it did not change it just flipped a little bit conservatives are a little happier now and liberals are a little less happy but essentially the same number of people are pretty pretty darn uh sad

Yeah. I mean, and we actually give some recommendations for that. It's like, yeah, maybe do, you know, visuals and maybe partner with, you know, brand with, um, publications that are a little more positive, maybe host a 5k or a puppy adoption thing. I don't know.

If I was a brand with money to spend, I'd be hosting puppy parties right now.

Thanks so much. Take care.

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