Dianna Booher

But that doesn't happen.

And if you think about it, whether we're in business or we're trying to sell something or we're on stage speaking or an entrepreneur and you're trying to present a product, nothing happened until somebody listened and listened.

communicate i mean that's the core of relationships or whatever and it's just like everybody's talking and nobody's listening and we need to change people's mind if anything's going to happen if you're going to build a relationship you're going to tell something you could change people's mind and to change their action you have to persuade them and if you don't talk and you don't listen how

How can you change people's mind?

How can you change their behavior?

How can you get them to buy something from you?

And that's just the core business side is communicate.

And it takes two things to do that, talking and listening in whatever form.

If you're doing it on social media, if you're doing it front stage, if you're doing it one-on-one in a sales meeting.

And so that's why it's a book on persuasion.

It's just there is a technique to it.

It's not just all broadcast this way.

Well, I don't actually, I don't know that there are any, one is more important than the other.

But what I've laid out in the book is nine principles of Guadalquivir and then the counter, you know, what do you have to do to make it succeed and to be persuasive?

But I think the foundational one, I'll get, I will say that there is a foundational one, and that is distrust.

If people don't trust you, you don't get the first date.

And many people don't realize why people don't trust them and what they're doing to discard that.

But if you're going to succeed, to be persuasive, you have to build those trust relationships.

And you do that with your words, of course, the way you read, the way you manage, even your body language, your presence.

Sometimes you just have this gut reaction with somebody when they walk into the room.