Dickie Bush

Dude, if you heard a girl's voice in like Call of Duty, in the lobby, you'd be like, ah!

Dude, if you heard a girl's voice in like Call of Duty, in the lobby, you'd be like, ah!

Here's another one. I don't think about that all the time.

Here's another one. I don't think about that all the time.

I can tell you with 100 percent certainty there's no one doing that. So there's no competition, which is always a good thing.

I can tell you with 100 percent certainty there's no one doing that. So there's no competition, which is always a good thing.

Yeah. It's an interesting experiment in leverage. Yeah. because you have this idea and something we talk about is, I think Hormozy's got a great definition of power, the ability to go from idea in your head to thing in the real world. So you have this idea, how many different steps are there between you executing it? If you had all the resources possible, it would be being tested tomorrow.

Yeah. It's an interesting experiment in leverage. Yeah. because you have this idea and something we talk about is, I think Hormozy's got a great definition of power, the ability to go from idea in your head to thing in the real world. So you have this idea, how many different steps are there between you executing it? If you had all the resources possible, it would be being tested tomorrow.

And then it's a nice, okay, why can't I do that? What would I need to do that? And how could I set myself up in five, 10 years to operate that way? Or I can be testing these ideas that come to my head because you just said it. What is actually required? It's a couple grand. It's a writer. It's the tool to do the development or do the research.

And then it's a nice, okay, why can't I do that? What would I need to do that? And how could I set myself up in five, 10 years to operate that way? Or I can be testing these ideas that come to my head because you just said it. What is actually required? It's a couple grand. It's a writer. It's the tool to do the development or do the research.

Theoretically, you should have one person who can hear that idea from you and go, okay, that is being executed on right now. And I think from a portfolio company perspective, that's where you want to get to. Because right now you go, I'd have to write it. I'd have to do the research. I'd have to, and it's just not worth the upside.

Theoretically, you should have one person who can hear that idea from you and go, okay, that is being executed on right now. And I think from a portfolio company perspective, that's where you want to get to. Because right now you go, I'd have to write it. I'd have to do the research. I'd have to, and it's just not worth the upside.

The risk reward relative to the other opportunities you have is too high. But if you- If someone else is doing it. Exactly. If you can put yourself with incentivized upside on that person, then there's no reason you can't have those ideas and actually execute them.

The risk reward relative to the other opportunities you have is too high. But if you- If someone else is doing it. Exactly. If you can put yourself with incentivized upside on that person, then there's no reason you can't have those ideas and actually execute them.

You kind of are, man, but you know. I think as someone who, I identify more with operation than I do coming up with ideas like I talked about at the beginning. I love being called an operator. The opposite would be you're an ideas guy and you don't do anything. You know? Hey, don't look at us. Interesting. I think they're a poor operator.

You kind of are, man, but you know. I think as someone who, I identify more with operation than I do coming up with ideas like I talked about at the beginning. I love being called an operator. The opposite would be you're an ideas guy and you don't do anything. You know? Hey, don't look at us. Interesting. I think they're a poor operator.

Don't actually name things properly. Just throw it all in ideas. So I say that because I don't necessarily come up with a ton of ideas, but I like hearing other people's and immediately saying if they're good or not. So that's my strength. If you guys have- You're an iterator. Yeah, exactly. I hear something that might not make sense, but this might.

Don't actually name things properly. Just throw it all in ideas. So I say that because I don't necessarily come up with a ton of ideas, but I like hearing other people's and immediately saying if they're good or not. So that's my strength. If you guys have- You're an iterator. Yeah, exactly. I hear something that might not make sense, but this might.

It's like operating the household founding Aviato.

It's like operating the household founding Aviato.

So I don't have as many new ideas, but I'm excited to jam on y'alls.

So I don't have as many new ideas, but I'm excited to jam on y'alls.

We talked about this last, on the last episode.

We talked about this last, on the last episode.

This goes back to the overlap of reading and OnlyFans.

This goes back to the overlap of reading and OnlyFans.

Right, but OnlyFans is the majority are women. So you're then still convincing men to read. That is true. That is true. It goes back to the same core issue. Yeah, there's a core issue. We have a bigger problem here. It's that most men don't read. Maybe this would bring them into the category.

Right, but OnlyFans is the majority are women. So you're then still convincing men to read. That is true. That is true. It goes back to the same core issue. Yeah, there's a core issue. We have a bigger problem here. It's that most men don't read. Maybe this would bring them into the category.

If you zoom out, what you just said was identifying opportunities where the supply and demand are mismatched, but specifically in the Kindle Direct publishing market.

If you zoom out, what you just said was identifying opportunities where the supply and demand are mismatched, but specifically in the Kindle Direct publishing market.

More or less than they're making on OnlyFans. Probably less. But even if it was less, that's more for them, you know? I just, I don't know. This is the writer bias. It's like... I know you got this great business, but a book would kill it.

More or less than they're making on OnlyFans. Probably less. But even if it was less, that's more for them, you know? I just, I don't know. This is the writer bias. It's like... I know you got this great business, but a book would kill it.

Let me talk to you about writing. I know you got this thing over here.

Let me talk to you about writing. I know you got this thing over here.

I'm just picturing like, you guys seen Elf where they bring in Miles Finch and he like sits down and like, all right, we're bringing her in. We got to pitch her on this book. And she like sits down and calls across the table and was like, you just, you need a, you need a memoir.

I'm just picturing like, you guys seen Elf where they bring in Miles Finch and he like sits down and like, all right, we're bringing her in. We got to pitch her on this book. And she like sits down and calls across the table and was like, you just, you need a, you need a memoir.

And what I like the most about these exercises is there is a world where all that could happen and it's simply a skill deficiency as to why it hasn't happened. Correct. It's literally, and that is like the both exciting and the frustrating part for me when I hear ideas like that, I'm like, if I was better at this game, I could,

And what I like the most about these exercises is there is a world where all that could happen and it's simply a skill deficiency as to why it hasn't happened. Correct. It's literally, and that is like the both exciting and the frustrating part for me when I hear ideas like that, I'm like, if I was better at this game, I could,

align the pieces of leverage to pursue that idea if I thought it was good. But I don't have the leverage. I don't have the hiring skill. I don't have the ability to prioritize. So I hear that and just kind of get frustrated that I'm not good enough to do it. I don't know if y'all feel that way.

align the pieces of leverage to pursue that idea if I thought it was good. But I don't have the leverage. I don't have the hiring skill. I don't have the ability to prioritize. So I hear that and just kind of get frustrated that I'm not good enough to do it. I don't know if y'all feel that way.

I thought you were going to say account.

I thought you were going to say account.

Have you thought about any writing, almost taking the ideas that are talked about and have someone write up like threads or long form content kind of extrapolating? Here's how I would do this thing as a way to repurpose your content.

Have you thought about any writing, almost taking the ideas that are talked about and have someone write up like threads or long form content kind of extrapolating? Here's how I would do this thing as a way to repurpose your content.

Like imagine someone doing a mini deep dive on this market and you just have a team that they hear the startup ideas because V1 is putting the podcast together, hoping someone listens to this exact episode that's interested in lit RPG. V2 is writing it up and distributing that specific thing. So the ideal person might find it.

Like imagine someone doing a mini deep dive on this market and you just have a team that they hear the startup ideas because V1 is putting the podcast together, hoping someone listens to this exact episode that's interested in lit RPG. V2 is writing it up and distributing that specific thing. So the ideal person might find it.

I think you can build a big SEO thing with that. Cause I don't think necessarily, I don't think you have a subscription model of like, we're just going to send you cool startup idea breakdowns because I wouldn't personally pay for that.

I think you can build a big SEO thing with that. Cause I don't think necessarily, I don't think you have a subscription model of like, we're just going to send you cool startup idea breakdowns because I wouldn't personally pay for that.

Let's take that and apply it to our niche. How do we make trends of writing businesses? Categories. What is the niche down version of trends for X industry? So you just said- Great point. Same thing. It's if you're a writing-based entrepreneur and you're interested in this world, what is the, I want to see what the Google trends are on this. I want to see what Amazon's doing on this.

Let's take that and apply it to our niche. How do we make trends of writing businesses? Categories. What is the niche down version of trends for X industry? So you just said- Great point. Same thing. It's if you're a writing-based entrepreneur and you're interested in this world, what is the, I want to see what the Google trends are on this. I want to see what Amazon's doing on this.

What is all these different publishing platforms on this topic? And the $149 a month, same thing. You can charge higher because it's like generating a legitimate business idea from that. That's an amazing, we should just go do that.

What is all these different publishing platforms on this topic? And the $149 a month, same thing. You can charge higher because it's like generating a legitimate business idea from that. That's an amazing, we should just go do that.

The more I'm thinking about that. That's the problem with doing a podcast like this, though. We did this last time. It's like I walk out of here... And I sat down this morning and made like a priorities list. And then I have to just figure out where this shiny object slots in. And again, it's a skill issue and a resource.

The more I'm thinking about that. That's the problem with doing a podcast like this, though. We did this last time. It's like I walk out of here... And I sat down this morning and made like a priorities list. And then I have to just figure out where this shiny object slots in. And again, it's a skill issue and a resource.

It's almost like an in-house, you're financing your team and saying, while you're not working on my ideas, make a little money elsewhere. But if my idea pops up, I'm going to be the one who employs you.

It's almost like an in-house, you're financing your team and saying, while you're not working on my ideas, make a little money elsewhere. But if my idea pops up, I'm going to be the one who employs you.

more stop more i can feel the future energy required to execute on these we had a nice priority list till you showed up craig i'm sorry it's okay i'm just gonna write this as an email send it to myself in six months and say re-listen to this once you've taken care of the priorities

more stop more i can feel the future energy required to execute on these we had a nice priority list till you showed up craig i'm sorry it's okay i'm just gonna write this as an email send it to myself in six months and say re-listen to this once you've taken care of the priorities

Start writing online.com. It's typically the best place if you want to start writing online or Twitter on Twitter, Twitter, LinkedIn.

Start writing online.com. It's typically the best place if you want to start writing online or Twitter on Twitter, Twitter, LinkedIn.

Shoot us ideas. Shoot us DMs if you have ideas.

Shoot us ideas. Shoot us DMs if you have ideas.

Happy to jam on them once the priority list gets worked through, but it's a lot of fun.

Happy to jam on them once the priority list gets worked through, but it's a lot of fun.

Okay.

Okay.

I don't know, man. This is why I love you because I would never in my entire life think about something like this, but now I have a hundred ideas that would go deeper. Let's go. Because.

I don't know, man. This is why I love you because I would never in my entire life think about something like this, but now I have a hundred ideas that would go deeper. Let's go. Because.

This is why I love you because I would never in my entire life think about something like this, but now I have 100 ideas that would go deeper. Let's go. Because if you zoom out, what you just said was... identifying opportunities where the supply and demand are mismatched, but specifically in the literary world, right?

This is why I love you because I would never in my entire life think about something like this, but now I have 100 ideas that would go deeper. Let's go. Because if you zoom out, what you just said was... identifying opportunities where the supply and demand are mismatched, but specifically in the literary world, right?

So my head goes, how do you find all of the sub genres where there is more demand than current supply? And so you identified that because you have niche expertise, but- almost you mentioned there's a tool of these books doing high amounts of revenue. How do you build something else that goes, okay, here's the search volume.

So my head goes, how do you find all of the sub genres where there is more demand than current supply? And so you identified that because you have niche expertise, but- almost you mentioned there's a tool of these books doing high amounts of revenue. How do you build something else that goes, okay, here's the search volume.

And then the number of books in that category where there's a mismatch, that's where you insert the niche publishing house and go, okay, cool. This is underserved. We're going to staff this one and monetize that mismatch until it's, it's like finding arbitrage within the Kindle direct publishing market.

And then the number of books in that category where there's a mismatch, that's where you insert the niche publishing house and go, okay, cool. This is underserved. We're going to staff this one and monetize that mismatch until it's, it's like finding arbitrage within the Kindle direct publishing market.

It's sick.

It's sick.

If you could do a RuneScape one where I got to relive playing RuneScape for hundreds of hours, probably just get to watch one character.

If you could do a RuneScape one where I got to relive playing RuneScape for hundreds of hours, probably just get to watch one character.

So my only thought there is what is the overlap? That's what we don't like to hear on the Startup Ideas podcast show. So I jumped to, what is the overlap of people who watch Twitch and also read books?

So my only thought there is what is the overlap? That's what we don't like to hear on the Startup Ideas podcast show. So I jumped to, what is the overlap of people who watch Twitch and also read books?

I'm Gen Z for what's worth. I'm on the edge. Are you officially? 28 or 96 is the cutoff. Boy. So I'm not really that much.

I'm Gen Z for what's worth. I'm on the edge. Are you officially? 28 or 96 is the cutoff. Boy. So I'm not really that much.

Yeah, exactly. See, I think the cutoff is like, if you actively have a Snapchat, do either of you actively use Snapchat? Like I have not used Snapchat in a long time.

Yeah, exactly. See, I think the cutoff is like, if you actively have a Snapchat, do either of you actively use Snapchat? Like I have not used Snapchat in a long time.

So, well, first a question, question for you guys. Do you have like a note in your phone that says startup ideas and you just like log it all the time? I have a note that's called book ideas, but not startup ideas. Do you have one that says startup ideas? It's called ideas. Just ideas? Yeah. I do not have that. And I see a lot of people almost say like, oh, here's another startup idea.

So, well, first a question, question for you guys. Do you have like a note in your phone that says startup ideas and you just like log it all the time? I have a note that's called book ideas, but not startup ideas. Do you have one that says startup ideas? It's called ideas. Just ideas? Yeah. I do not have that. And I see a lot of people almost say like, oh, here's another startup idea.

I am right on the edge where I have not opened Snapchat in like seven years. Some of my friends do. It's like a 50-50 split. I remember using it a ton in high school. But you are clearly not Gen Z if you don't have one. And if you have one, I think you are like Gen Z slash Zoomer or whatever it is.

I am right on the edge where I have not opened Snapchat in like seven years. Some of my friends do. It's like a 50-50 split. I remember using it a ton in high school. But you are clearly not Gen Z if you don't have one. And if you have one, I think you are like Gen Z slash Zoomer or whatever it is.

I don't know if you can undo the brains, man.

I don't know if you can undo the brains, man.

I grew up on an iPad. I hated reading it because I played a ton of video games.

I grew up on an iPad. I hated reading it because I played a ton of video games.

Dude, if you heard a girl's voice in like Call of Duty, in the lobby, you'd be like, ah!

Here's another one. I don't think about that all the time.

I can tell you with 100 percent certainty there's no one doing that. So there's no competition, which is always a good thing.

Yeah. It's an interesting experiment in leverage. Yeah. because you have this idea and something we talk about is, I think Hormozy's got a great definition of power, the ability to go from idea in your head to thing in the real world. So you have this idea, how many different steps are there between you executing it? If you had all the resources possible, it would be being tested tomorrow.

And then it's a nice, okay, why can't I do that? What would I need to do that? And how could I set myself up in five, 10 years to operate that way? Or I can be testing these ideas that come to my head because you just said it. What is actually required? It's a couple grand. It's a writer. It's the tool to do the development or do the research.

Theoretically, you should have one person who can hear that idea from you and go, okay, that is being executed on right now. And I think from a portfolio company perspective, that's where you want to get to. Because right now you go, I'd have to write it. I'd have to do the research. I'd have to, and it's just not worth the upside.

The risk reward relative to the other opportunities you have is too high. But if you- If someone else is doing it. Exactly. If you can put yourself with incentivized upside on that person, then there's no reason you can't have those ideas and actually execute them.

You kind of are, man, but you know. I think as someone who, I identify more with operation than I do coming up with ideas like I talked about at the beginning. I love being called an operator. The opposite would be you're an ideas guy and you don't do anything. You know? Hey, don't look at us. Interesting. I think they're a poor operator.

Don't actually name things properly. Just throw it all in ideas. So I say that because I don't necessarily come up with a ton of ideas, but I like hearing other people's and immediately saying if they're good or not. So that's my strength. If you guys have- You're an iterator. Yeah, exactly. I hear something that might not make sense, but this might.

It's like operating the household founding Aviato.

So I don't have as many new ideas, but I'm excited to jam on y'alls.

We talked about this last, on the last episode.

This goes back to the overlap of reading and OnlyFans.

Right, but OnlyFans is the majority are women. So you're then still convincing men to read. That is true. That is true. It goes back to the same core issue. Yeah, there's a core issue. We have a bigger problem here. It's that most men don't read. Maybe this would bring them into the category.

If you zoom out, what you just said was identifying opportunities where the supply and demand are mismatched, but specifically in the Kindle Direct publishing market.

More or less than they're making on OnlyFans. Probably less. But even if it was less, that's more for them, you know? I just, I don't know. This is the writer bias. It's like... I know you got this great business, but a book would kill it.

Let me talk to you about writing. I know you got this thing over here.

I'm just picturing like, you guys seen Elf where they bring in Miles Finch and he like sits down and like, all right, we're bringing her in. We got to pitch her on this book. And she like sits down and calls across the table and was like, you just, you need a, you need a memoir.

And what I like the most about these exercises is there is a world where all that could happen and it's simply a skill deficiency as to why it hasn't happened. Correct. It's literally, and that is like the both exciting and the frustrating part for me when I hear ideas like that, I'm like, if I was better at this game, I could,

align the pieces of leverage to pursue that idea if I thought it was good. But I don't have the leverage. I don't have the hiring skill. I don't have the ability to prioritize. So I hear that and just kind of get frustrated that I'm not good enough to do it. I don't know if y'all feel that way.

I thought you were going to say account.

Have you thought about any writing, almost taking the ideas that are talked about and have someone write up like threads or long form content kind of extrapolating? Here's how I would do this thing as a way to repurpose your content.

Like imagine someone doing a mini deep dive on this market and you just have a team that they hear the startup ideas because V1 is putting the podcast together, hoping someone listens to this exact episode that's interested in lit RPG. V2 is writing it up and distributing that specific thing. So the ideal person might find it.

I think you can build a big SEO thing with that. Cause I don't think necessarily, I don't think you have a subscription model of like, we're just going to send you cool startup idea breakdowns because I wouldn't personally pay for that.

Let's take that and apply it to our niche. How do we make trends of writing businesses? Categories. What is the niche down version of trends for X industry? So you just said- Great point. Same thing. It's if you're a writing-based entrepreneur and you're interested in this world, what is the, I want to see what the Google trends are on this. I want to see what Amazon's doing on this.

What is all these different publishing platforms on this topic? And the $149 a month, same thing. You can charge higher because it's like generating a legitimate business idea from that. That's an amazing, we should just go do that.

The more I'm thinking about that. That's the problem with doing a podcast like this, though. We did this last time. It's like I walk out of here... And I sat down this morning and made like a priorities list. And then I have to just figure out where this shiny object slots in. And again, it's a skill issue and a resource.

It's almost like an in-house, you're financing your team and saying, while you're not working on my ideas, make a little money elsewhere. But if my idea pops up, I'm going to be the one who employs you.

more stop more i can feel the future energy required to execute on these we had a nice priority list till you showed up craig i'm sorry it's okay i'm just gonna write this as an email send it to myself in six months and say re-listen to this once you've taken care of the priorities

Start writing online.com. It's typically the best place if you want to start writing online or Twitter on Twitter, Twitter, LinkedIn.

Shoot us ideas. Shoot us DMs if you have ideas.

Happy to jam on them once the priority list gets worked through, but it's a lot of fun.

Okay.

I don't know, man. This is why I love you because I would never in my entire life think about something like this, but now I have a hundred ideas that would go deeper. Let's go. Because.

This is why I love you because I would never in my entire life think about something like this, but now I have 100 ideas that would go deeper. Let's go. Because if you zoom out, what you just said was... identifying opportunities where the supply and demand are mismatched, but specifically in the literary world, right?

So my head goes, how do you find all of the sub genres where there is more demand than current supply? And so you identified that because you have niche expertise, but- almost you mentioned there's a tool of these books doing high amounts of revenue. How do you build something else that goes, okay, here's the search volume.

And then the number of books in that category where there's a mismatch, that's where you insert the niche publishing house and go, okay, cool. This is underserved. We're going to staff this one and monetize that mismatch until it's, it's like finding arbitrage within the Kindle direct publishing market.

It's sick.

If you could do a RuneScape one where I got to relive playing RuneScape for hundreds of hours, probably just get to watch one character.

So my only thought there is what is the overlap? That's what we don't like to hear on the Startup Ideas podcast show. So I jumped to, what is the overlap of people who watch Twitch and also read books?

I'm Gen Z for what's worth. I'm on the edge. Are you officially? 28 or 96 is the cutoff. Boy. So I'm not really that much.

Yeah, exactly. See, I think the cutoff is like, if you actively have a Snapchat, do either of you actively use Snapchat? Like I have not used Snapchat in a long time.

So, well, first a question, question for you guys. Do you have like a note in your phone that says startup ideas and you just like log it all the time? I have a note that's called book ideas, but not startup ideas. Do you have one that says startup ideas? It's called ideas. Just ideas? Yeah. I do not have that. And I see a lot of people almost say like, oh, here's another startup idea.

I am right on the edge where I have not opened Snapchat in like seven years. Some of my friends do. It's like a 50-50 split. I remember using it a ton in high school. But you are clearly not Gen Z if you don't have one. And if you have one, I think you are like Gen Z slash Zoomer or whatever it is.

I don't know if you can undo the brains, man.

I grew up on an iPad. I hated reading it because I played a ton of video games.