Dickie Bush
speaker
46 appearances
1 recordings
1 series
first heard May 2024
last heard May 2024
Dickie Bush’s voice in public audio — every appearance, attributed to the second.
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Yeah. It's an interesting experiment in leverage. Yeah. because you have this idea and something we talk about is, I think Hormozy's got a great definition of power, the ability to go from idea in your head to thing in the real world. So you have this idea, how many different steps are there between you executing it? If you had all the resources possible, it would be being tested tomorrow.
And then it's a nice, okay, why can't I do that? What would I need to do that? And how could I set myself up in five, 10 years to operate that way? Or I can be testing these ideas that come to my head because you just said it. What is actually required? It's a couple grand. It's a writer. It's the tool to do the development or do the research.
Theoretically, you should have one person who can hear that idea from you and go, okay, that is being executed on right now. And I think from a portfolio company perspective, that's where you want to get to. Because right now you go, I'd have to write it. I'd have to do the research. I'd have to, and it's just not worth the upside.
The risk reward relative to the other opportunities you have is too high. But if you- If someone else is doing it. Exactly. If you can put yourself with incentivized upside on that person, then there's no reason you can't have those ideas and actually execute them.
You kind of are, man, but you know. I think as someone who, I identify more with operation than I do coming up with ideas like I talked about at the beginning. I love being called an operator. The opposite would be you're an ideas guy and you don't do anything. You know? Hey, don't look at us. Interesting. I think they're a poor operator.
It's like operating the household founding Aviato.
We talked about this last, on the last episode.
This goes back to the overlap of reading and OnlyFans.
Right, but OnlyFans is the majority are women. So you're then still convincing men to read. That is true. That is true. It goes back to the same core issue. Yeah, there's a core issue. We have a bigger problem here. It's that most men don't read. Maybe this would bring them into the category.
More or less than they're making on OnlyFans. Probably less. But even if it was less, that's more for them, you know? I just, I don't know. This is the writer bias. It's like... I know you got this great business, but a book would kill it.
Let me talk to you about writing. I know you got this thing over here.
I'm just picturing like, you guys seen Elf where they bring in Miles Finch and he like sits down and like, all right, we're bringing her in. We got to pitch her on this book. And she like sits down and calls across the table and was like, you just, you need a, you need a memoir.
And what I like the most about these exercises is there is a world where all that could happen and it's simply a skill deficiency as to why it hasn't happened. Correct. It's literally, and that is like the both exciting and the frustrating part for me when I hear ideas like that, I'm like, if I was better at this game, I could,
align the pieces of leverage to pursue that idea if I thought it was good. But I don't have the leverage. I don't have the hiring skill. I don't have the ability to prioritize. So I hear that and just kind of get frustrated that I'm not good enough to do it. I don't know if y'all feel that way.
I thought you were going to say account.
Have you thought about any writing, almost taking the ideas that are talked about and have someone write up like threads or long form content kind of extrapolating? Here's how I would do this thing as a way to repurpose your content.
Like imagine someone doing a mini deep dive on this market and you just have a team that they hear the startup ideas because V1 is putting the podcast together, hoping someone listens to this exact episode that's interested in lit RPG. V2 is writing it up and distributing that specific thing. So the ideal person might find it.
I think you can build a big SEO thing with that. Cause I don't think necessarily, I don't think you have a subscription model of like, we're just going to send you cool startup idea breakdowns because I wouldn't personally pay for that.
Let's take that and apply it to our niche. How do we make trends of writing businesses? Categories. What is the niche down version of trends for X industry? So you just said- Great point. Same thing. It's if you're a writing-based entrepreneur and you're interested in this world, what is the, I want to see what the Google trends are on this. I want to see what Amazon's doing on this.
What is all these different publishing platforms on this topic? And the $149 a month, same thing. You can charge higher because it's like generating a legitimate business idea from that. That's an amazing, we should just go do that.
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