3 startup ideas using data/trends to get you paid featuring Dickie Bush & Nicolas Cole

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The Startup Ideas Podcast 41 min 4 speakers transcribed
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Nicolas Cole 0:00
What's so interesting about this subcategory on Amazon is that there's way more readers than there are creators. There's a lot more people who want to read lit RPGs than there are people writing it. Dude, when you see the math on these books, it's mind blowing.
Greg Isenberg 0:11
So what is the math on these books? Just because I don't know.
Nicolas Cole 0:14
There are lit RPG books right now doing like a quarter million a month.
Dickie Bush 0:18
If you zoom out, what you just said was identifying opportunities where the supply and demand are mismatched, but specifically in the Kindle Direct publishing market.
Nicolas Cole 0:27
If you pair all that together and go female oriented, like main character lit RPGs in Kindle Unlimited, multiplied by a hundred books with digital product or some sort of subscription on the backend,
Dickie Bush 0:40
I don't know, man. This is why I love you because I would never in my entire life think about something like this, but now I have a hundred ideas that would go deeper. Let's go. Because.
Greg Isenberg 1:11
All right, should we begin? Sure. Let's do it. Where do you want to start? Do you have any ideas for me? You got ideas?
Nicolas Cole 1:18
I have one, but is there somewhere you'd like to start?
Greg Isenberg 1:20
No, no. I mean, whenever I talk to you guys, I always leave just like rejuvenated with ideas.
Dickie Bush 1:29
So, well, first a question, question for you guys. Do you have like a note in your phone that says startup ideas and you just like log it all the time? I have a note that's called book ideas, but not startup ideas. Do you have one that says startup ideas? It's called ideas. Just ideas? Yeah. I do not have that. And I see a lot of people almost say like, oh, here's another startup idea. Here's another one. I don't think about that all the time.
Greg Isenberg 1:55
Yeah. You know why it's called ideas and not startup ideas? Because when I have an idea for a startup, I need the least amount of time. The time between coming up with the idea and writing it down needs to be as quick as possible. So when I first came up with that note, I was like, I'm not writing startup ideas. It's going to take twice as long. Minimal number of friction.
Unknown 2:20
The perfect organizational system.
Dickie Bush 2:22
Don't actually name things properly. Just throw it all in ideas. So I say that because I don't necessarily come up with a ton of ideas, but I like hearing other people's and immediately saying if they're good or not. So that's my strength. If you guys have- You're an iterator. Yeah, exactly. I hear something that might not make sense, but this might. So I don't have as many new ideas, but I'm excited to jam on y'alls.
Nicolas Cole 2:43
Okay, so I have a very niche one. Go. So I was having this conversation earlier this week with this other writer slash entrepreneur because his business is he has a staff of writers and they're in the fiction space. And he was telling me a lot about how Amazon- organizes and tags different books and stories into subcategories. And one of the most interesting takeaways from our conversation was he was saying, if you want to create a new category of story, so something that someone hasn't done yet, you should not do the exclusive to Amazon. Because Amazon is, you could publish to anyone or you could do Kindle Unlimited. That's like specific to their subscription service. And the TLDR of Kindle Unlimited is you get compensated based on the number of page reads, and then they have that total pool of subscription revenue. And then it's like Spotify, but for books. So you get these little like royalties based on how much people consume your book. And so his insight was, he was like, if you're creating something new, you publish it wide.
Nicolas Cole 3:48
But if you're creating something really niche, You should look at the existing categories in Kindle Unlimited and then basically like try and stay in that category. And then you're just playing the better, best game. You know, you're not trying to do something different. And so then we got on the topic of there's a there's a new subgenre that's really been catching fire. That's called lit RPG. Have you heard of this? No. OK, so it's RPG like role playing games literature, right? Lit RPG, but it's not literature. This is, I mean, this is, this stuff is not well-written at all, but it's essentially reading a video game. So you would, the story, like you would open it and the person would be like, I woke, I opened my eyes and a button is flashing in front of me. It's a quest giver.

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