Dillon Latham

And the second best was starting my brand Simpletics.

Branding is everything.

What differentiates Amazon from the next best competitor?

Who is even the next best competitor next to Amazon?

I don't even fucking know.

And there's a reason I don't.

It's because Amazon... I feel like a lot of people just accepted getting ripped off by their bank.

That's selectquote.com slash DSH.

Those are what branding are right now.

My promise is that I'm the fucking villain.

So I'm not going to keep that brand forever.

But, you know, even someone like Logan Paul, his promise is that whether you love him or hate him, he'll be entertaining.

Bro, the thing is, look me in my fucking hunter eyes when I say this.

Oh shit, that just fell.

My branding right now is that I'm a looks maxer who cries and I'm the fucking villain, right?

And I'm not going to keep that forever, but it got my foot in the door.

So if you show up as something consistently over time, that's how you build a brand.

And if you're not building a brand in 2026, you're going to get fucked by AI.

You're going to get fucked by everyone, including me.

So I just hope that people watching this right now