DJ Carroll

And so we're working with insurance agents, real estate agents, home service businesses to help them automate this. One of the features on Allie, which is our platform that's going to come out early next year, is actually what I call the cold call of social media. So right now, everybody can run ads, they can post content, right? They can get engagement.

And so we're working with insurance agents, real estate agents, home service businesses to help them automate this. One of the features on Allie, which is our platform that's going to come out early next year, is actually what I call the cold call of social media. So right now, everybody can run ads, they can post content, right? They can get engagement.

what they don't do is they don't play the offensive game which is going out to your local businesses in your market and leaving a comment showing that love right so what we're working on is ali's ai feature being able to go out say you're a garage door business right in sacramento you would take your business page and you would go follow the local bakery the local tire shop the local real estate agent all the other people that are in your area

what they don't do is they don't play the offensive game which is going out to your local businesses in your market and leaving a comment showing that love right so what we're working on is ali's ai feature being able to go out say you're a garage door business right in sacramento you would take your business page and you would go follow the local bakery the local tire shop the local real estate agent all the other people that are in your area

And then Allie would switch into your profile and she would watch those profiles, those other profiles that you're following. And when they make a post that's like, hey, I just listed this house or new bakeries, you know, the bakery says we got oatmeal cookies on special this week. Allie then takes your profile and leaves a comment underneath that post. It's the hand to hand combat side.

And then Allie would switch into your profile and she would watch those profiles, those other profiles that you're following. And when they make a post that's like, hey, I just listed this house or new bakeries, you know, the bakery says we got oatmeal cookies on special this week. Allie then takes your profile and leaves a comment underneath that post. It's the hand to hand combat side.

So that's going to be a game changer because nobody's doing that. That's kind of come probably early part of next year. But your original question was like, where do you see? What do you see with social media? What do you see with advertising? I still think Facebook and Instagram is prime for B2C brands. If you're B2C, that's where it's at. If you're B2B, I think LinkedIn is the place.

So that's going to be a game changer because nobody's doing that. That's kind of come probably early part of next year. But your original question was like, where do you see? What do you see with social media? What do you see with advertising? I still think Facebook and Instagram is prime for B2C brands. If you're B2C, that's where it's at. If you're B2B, I think LinkedIn is the place.

But your CPM, which is a term very few small business owners know, but they should know, cost per thousand impressions. That's how you measure how many sets of eyeballs you get in front of for your money. The CPMs on LinkedIn are a lot more expensive than Facebook and Instagram, but meta, I still think reigns supreme, man, when it comes to building a brand.

But your CPM, which is a term very few small business owners know, but they should know, cost per thousand impressions. That's how you measure how many sets of eyeballs you get in front of for your money. The CPMs on LinkedIn are a lot more expensive than Facebook and Instagram, but meta, I still think reigns supreme, man, when it comes to building a brand.

Now, obviously, Google, if you want high-intent traffic, people that are like, my garage door's broke, fuck what do I do? They're going to go there and find it. To me, what I think good advertising, good strategy around advertising, meaning pay-to-play advertising,

Now, obviously, Google, if you want high-intent traffic, people that are like, my garage door's broke, fuck what do I do? They're going to go there and find it. To me, what I think good advertising, good strategy around advertising, meaning pay-to-play advertising,

is if you can be in front of your audience over and over and over and over again, what they do is when that garage door breaks, instead of them going to Google and typing in garage door repair near me, they type in a one garage door. You got it, dude. Absolutely.

is if you can be in front of your audience over and over and over and over again, what they do is when that garage door breaks, instead of them going to Google and typing in garage door repair near me, they type in a one garage door. You got it, dude. Absolutely.

I'm not teaching you anything. You've got $200 million company, bro.

I'm not teaching you anything. You've got $200 million company, bro.

Yeah.

Yeah.

make more time for like the broadcast out when we're answering tough questions. Literally when people message me now and they're like, Hey DJ, like I'm thinking about starting a business. Like what's the first thing I should do? I'm like, Hey, that's a great question. You want to come on a podcast and talk about it?

make more time for like the broadcast out when we're answering tough questions. Literally when people message me now and they're like, Hey DJ, like I'm thinking about starting a business. Like what's the first thing I should do? I'm like, Hey, that's a great question. You want to come on a podcast and talk about it?