Hustle vs. Leadership: The Right Moves that Change Everything for Your Business
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What is the main topic of this episode?
What I don't see people doing is engaging with their team. A lot of times the blue collar business has PMS. It's pale, male and stale, right? And so you got this old crikey white guy that runs the business and he's like, I don't want to fucking do social media. I ain't got time for that shit. And I'm not camera oriented anyway, right? Cool.
How can social media transform your business?
Let your techs that are in their 20s and their 30s get added to your business profile and let them make content. Let them make content while they're in the field. You don't need a camera crew. You don't need a media team. Tommy, this thing right here, bro, is everything they need. And every single one of your technicians has got one in their pocket. They're carrying a studio with them on every job site, but they're not using it. It's crazy. I don't understand it. And literally your technician could, after every job, could pull the phone out.
welcome to the home service expert where each week tommy chats with world-class entrepreneurs and experts in various fields like marketing sales hiring and leadership to find out what's really behind their success in business now your host the home service millionaire tommy mellow
Before we get started, I wanted to share two important things with you. First, I want you to implement what you learned today. To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview. So I asked the team to take notes for you. Just text NOTES to 888-526-1299. That's 888-526-1299.
And you'll receive a link to download the notes from today's episode. Also, if you haven't got your copy of my newest book, Elevate, please go check it out. I'll share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states. Just go to elevateandwin.com forward slash podcast to get your copy. Now let's go back into the interview. So you're an expert in advertising, marketing, entrepreneurship, CEO of Carol Media. He's an expert in sales psychology and advertising strategy, focused on helping others achieve their business goals. As an author, a speaker, and travels the country motivating and training entrepreneurs in social media strategies and how to make the most of their advertising budget.
Let's talk about it, man. Tell everybody who you are. Yeah, I mean, before that, I'm a blue-collar guy, just like most of the people that are listening to the podcast. I started my first business my senior year of high school. I started mowing grass. And AP Chemistry, Chemistry 1, Chemistry 2, was on the fast track to go to college to be a chemical engineer and turned down eight football scholarships my senior year of high school. Because much like you, my parents didn't have a whole lot. And I knew that with my dad never making more than $20 an hour and my mom raising me and my brother, if I went off to college, I was going to be broke again. I was making about $4,000 a month mowing grass my senior year of high school. I actually co-opted for myself. I was the first kid to ever do that in school history. So I was signed on the left side of the book as the student and the right side of the book as the employee to go out and mow grass the second half of each day of my senior year of high school. Oh, wow.
And so I grew that to about $3 million in revenue and sold it. Don't like think that's awesome because lawn care companies don't make a ton of money. So it was, yeah, it wasn't a lot of money, but it was cool. It was my first little exit and you know, my first business and I've just parlayed that. I still own easy pro, which is the brand. I kept it. I actually sold the accounts to a national franchise and still own my power washing and window cleaning service business because it's a great business, great margins. And so, yeah, man, I was excited to come on and talk about that. I'm headed to a farmer's convention to speak all about advertising technology, but I was like, dude, if we can stop in and talk, you know, home service, small business stuff. I love it, man. We've known each other for a while.
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Chapters
8 chapters
1
What is the main topic of this episode?
0:00–0:20
2
How can social media transform your business?
0:20–6:12
3
Why is personal development crucial for business growth?
6:12–16:20
4
What are the benefits of a vision-driven organization?
16:20–21:50
5
How does AI impact content creation in business?
21:50–35:01
6
What common mistakes do small businesses make with pricing?
35:01–39:05
7
How do personal experiences influence business decisions?
39:05
8
What innovative marketing strategies can elevate your brand?
38:48–1:00:44
Speakers
3 identifiedMore from The Home Service Expert Podcast
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Doing Whatever You Want, Is Keeping Your Business Small (Here's Why) | Mark C Winters
Own 15% Of Your Market Before You Even Think About A New One | Aaron & Zac