DJ Carroll
speaker
135 appearances
1 recordings
1 series
first heard Feb 2025
last heard Feb 2025
DJ Carroll’s voice in public audio — every appearance, attributed to the second.
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Appearances
What I don't see people doing is engaging with their team. A lot of times the blue collar business has PMS. It's pale, male and stale, right? And so you got this old crikey white guy that runs the business and he's like, I don't want to fucking do social media. I ain't got time for that shit. And I'm not camera oriented anyway, right? Cool.
Let your techs that are in their 20s and their 30s get added to your business profile and let them make content. Let them make content while they're in the field. You don't need a camera crew. You don't need a media team. Tommy, this thing right here, bro, is everything they need. And every single one of your technicians has got one in their pocket.
They're carrying a studio with them on every job site, but they're not using it. It's crazy. I don't understand it. And literally your technician could, after every job, could pull the phone out.
Let's talk about it, man. Tell everybody who you are. Yeah, I mean, before that, I'm a blue-collar guy, just like most of the people that are listening to the podcast. I started my first business my senior year of high school. I started mowing grass.
And AP Chemistry, Chemistry 1, Chemistry 2, was on the fast track to go to college to be a chemical engineer and turned down eight football scholarships my senior year of high school. Because much like you, my parents didn't have a whole lot. And I knew that with my dad never making more than $20 an hour and my mom raising me and my brother, if I went off to college, I was going to be broke again.
I was making about $4,000 a month mowing grass my senior year of high school. I actually co-opted for myself. I was the first kid to ever do that in school history. So I was signed on the left side of the book as the student and the right side of the book as the employee to go out and mow grass the second half of each day of my senior year of high school. Oh, wow.
And so I grew that to about $3 million in revenue and sold it. Don't like think that's awesome because lawn care companies don't make a ton of money. So it was, yeah, it wasn't a lot of money, but it was cool. It was my first little exit and you know, my first business and I've just parlayed that. I still own easy pro, which is the brand. I kept it.
I actually sold the accounts to a national franchise and still own my power washing and window cleaning service business because it's a great business, great margins. And so, yeah, man, I was excited to come on and talk about that.
I'm headed to a farmer's convention to speak all about advertising technology, but I was like, dude, if we can stop in and talk, you know, home service, small business stuff. I love it, man. We've known each other for a while.
Yeah. I mean, really, Tommy, none of that shit matters if people don't run the business the way they should be. I recently was trying to get some remodeling done at my house and I went through five different companies, called them. Two of them never showed up to give me an estimate. Two of them showed up to gave me the estimate. I gave them both the green light. They never gave me a start date.
The other guy just left me hanging on the end of a text message. I think the number one challenge most small businesses have is they don't run their small business like a small business. They run it like a contractor, which is why they have the up and the down, right? They don't have a problem generating leads. They generate a lot of leads. They sell a lot of leads. And then they have to work.
And then they write it down. And then it's like a cycle. Well, it's a job for them.
Yeah.
And now it's in a really good spot. But it took a lot of work. But I just know this because I've known you for a while. Not even the business, you. You took a lot of work, too. You're a completely different fucking person now than when you were at $5 million or $1 million, right? The personal development that you've had to do, I can only imagine, dude.
I think a lot of people don't realize in the – like social media did so much to put exposure on guys like you. And I come from the exterior cleaning world. Like Brandon Vaughn's a big guy. He's got a ton of exposure. Josh Latimer. What people don't realize though is like building that business is one thing. But building that person to run that business is different.
And I'm going to hurt some feelings, but not everybody's cut out for that, dude. Like not everybody can handle the load that you guys put yourself under to build a business with that many employees, with the work, the hours it takes. And quite frankly, the EQ that it takes. That's the big one. To be able to handle that.
And I think that gets glazed over because it's so easy to go into like, well, you got to have systems, you have operations, and then you got to train your people. And it's like, yes, true. But you also have to be the guy that shows up and doesn't have bad days or is emotionally stable person. Like nobody talks about that, man. And that's, that's why I try to always give the flowers.
I know it's like. Build a big business is cool and it's sexy and everybody wants, you know, 28 inch arms like Tommy Mello and big bank accounts. But really at the end of the day, I think we become, we gotta, we gotta,
we got to do a better job of giving flowers to the guys that take six figures home that are solo or have a couple of helpers and let those guys know that if they're watching this, it's okay to be that guy too. Like not everybody has to build a $200 million company.
And I'm not saying like, if you want to do that, if that's your mission, that's your, I truly believe dude, that's your fucking mission. We were just talking before we went on camera, like tell me in your next couple of moves with even more zeros behind them, which I'm, fucking stoked about for you.
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