DJ Carroll
speaker
135 appearances
1 recordings
1 series
first heard Feb 2025
last heard Feb 2025
DJ Carroll’s voice in public audio — every appearance, attributed to the second.
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Appearances
But I think we got to give some flowers to the dad that starts a blue collar home service business that makes six figures in the bank at the end of the year, but never misses a ball game, never misses a dance recital and like, and takes two vacations to Disney world a year. Like there's something to be said about that too, man.
You don't, it doesn't take a hundred million. No, it doesn't.
Margins are fat too.
Yeah. I mean, it's 20, 30 grand.
Yeah. When I was, when I was calling those contracting companies, one of them, I call it, I don't give them a shout out on your podcast, but I called them and they were like a bathroom remodeling. I was like, Hey, I want to add a bathroom. They're like, you don't have one in place already. I'm like, Nope. They're like, well, we, we can't help you. Like they're so niched down.
They're like, if the pipes aren't already coming out of a wall, we're not doing it. And I was like, interesting. Like they know who their customer is. And most importantly, who their customer is.
Vision's got to be big enough. So their visions fit in. That was one of my favorite quotes from the book. That's a, that and the other ones, the, uh, profit for, uh, The top line's for vanity and the top line's for sanity. That one's cool too.
So I'll give you one that a lot of my customers don't do. They're really, really bad at is if the best, in my opinion, Tommy, the best marketing strategy,
plan is to do really good stuff in your community use that as your marketing and on the end of it say oh by the way if you want to come work for a badass company that helps out your local community we're here right so then you do all of that in one you're letting people know who you are and what you do you're putting it in a light that is impossible to be looked at in a bad way and then you're throwing that recruiting piece on the end now
Do I have any clients that do that? No. A lot of times what we're doing is working with business owners that are under $5 million in revenue. They don't have outside help and they don't have a full time person inside their operation. What we've done is I build an AI platform to automate social media.
And so we're working with insurance agents, real estate agents, home service businesses to help them automate this. One of the features on Allie, which is our platform that's going to come out early next year, is actually what I call the cold call of social media. So right now, everybody can run ads, they can post content, right? They can get engagement.
what they don't do is they don't play the offensive game which is going out to your local businesses in your market and leaving a comment showing that love right so what we're working on is ali's ai feature being able to go out say you're a garage door business right in sacramento you would take your business page and you would go follow the local bakery the local tire shop the local real estate agent all the other people that are in your area
And then Allie would switch into your profile and she would watch those profiles, those other profiles that you're following. And when they make a post that's like, hey, I just listed this house or new bakeries, you know, the bakery says we got oatmeal cookies on special this week. Allie then takes your profile and leaves a comment underneath that post. It's the hand to hand combat side.
So that's going to be a game changer because nobody's doing that. That's kind of come probably early part of next year. But your original question was like, where do you see? What do you see with social media? What do you see with advertising? I still think Facebook and Instagram is prime for B2C brands. If you're B2C, that's where it's at. If you're B2B, I think LinkedIn is the place.
But your CPM, which is a term very few small business owners know, but they should know, cost per thousand impressions. That's how you measure how many sets of eyeballs you get in front of for your money. The CPMs on LinkedIn are a lot more expensive than Facebook and Instagram, but meta, I still think reigns supreme, man, when it comes to building a brand.
Now, obviously, Google, if you want high-intent traffic, people that are like, my garage door's broke, fuck what do I do? They're going to go there and find it. To me, what I think good advertising, good strategy around advertising, meaning pay-to-play advertising,
is if you can be in front of your audience over and over and over and over again, what they do is when that garage door breaks, instead of them going to Google and typing in garage door repair near me, they type in a one garage door. You got it, dude. Absolutely.
I'm not teaching you anything. You've got $200 million company, bro.
Yeah.
make more time for like the broadcast out when we're answering tough questions. Literally when people message me now and they're like, Hey DJ, like I'm thinking about starting a business. Like what's the first thing I should do? I'm like, Hey, that's a great question. You want to come on a podcast and talk about it?
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