Dmitry Gurski
๐ค SpeakerAppearances Over Time
Podcast Appearances
For me, fundraising was also much more difficult because of my origins, my accent, and because I'm kind of not a kind of right profile and I was pretty weird type for investors it made my job of fundraising much more difficult do you think that made your job much more difficult do you think respectfully if you sounded like me as we said loo not toilet do you think that would have been easier
For me, fundraising was also much more difficult because of my origins, my accent, and because I'm kind of not a kind of right profile and I was pretty weird type for investors it made my job of fundraising much more difficult do you think that made your job much more difficult do you think respectfully if you sounded like me as we said loo not toilet do you think that would have been easier
Much easier, because investors, especially in big funds, usually start your conversation not with partners or managing partners, but with analysts or with principals. These people usually have a profile, graduated in Harvard, MBA in Stanford, or graduated in Stanford, MBA in Harvard. And they believe in people like them. And they don't believe in people like me.
Much easier, because investors, especially in big funds, usually start your conversation not with partners or managing partners, but with analysts or with principals. These people usually have a profile, graduated in Harvard, MBA in Stanford, or graduated in Stanford, MBA in Harvard. And they believe in people like them. And they don't believe in people like me.
Much easier, because investors, especially in big funds, usually start your conversation not with partners or managing partners, but with analysts or with principals. These people usually have a profile, graduated in Harvard, MBA in Stanford, or graduated in Stanford, MBA in Harvard. And they believe in people like them. And they don't believe in people like me.
And it's really difficult to bridge this barrier of this elite. Because they really kind of sort you out. And I understand there are many talking about this problem that it's so difficult to minorities of any kind to raise. And I may say that it's It's true. It's true because you just sort it out at this level of right people.
And it's really difficult to bridge this barrier of this elite. Because they really kind of sort you out. And I understand there are many talking about this problem that it's so difficult to minorities of any kind to raise. And I may say that it's It's true. It's true because you just sort it out at this level of right people.
And it's really difficult to bridge this barrier of this elite. Because they really kind of sort you out. And I understand there are many talking about this problem that it's so difficult to minorities of any kind to raise. And I may say that it's It's true. It's true because you just sort it out at this level of right people.
Yeah, yeah, of course, of course, of course. And it's easier nowadays when we have proven that our product is monetizable and we may achieve success, but it was really difficult at the beginning when I had a combination of my weird personality and all the combination of disbelief in our model, in our product, because we didn't have benchmarks to show that I look like this, like...
Yeah, yeah, of course, of course, of course. And it's easier nowadays when we have proven that our product is monetizable and we may achieve success, but it was really difficult at the beginning when I had a combination of my weird personality and all the combination of disbelief in our model, in our product, because we didn't have benchmarks to show that I look like this, like...
Yeah, yeah, of course, of course, of course. And it's easier nowadays when we have proven that our product is monetizable and we may achieve success, but it was really difficult at the beginning when I had a combination of my weird personality and all the combination of disbelief in our model, in our product, because we didn't have benchmarks to show that I look like this, like...
success and we will make the same success because it was first product of such kind and nobody believes that it's possible to build something monetizable or successful.
success and we will make the same success because it was first product of such kind and nobody believes that it's possible to build something monetizable or successful.
success and we will make the same success because it was first product of such kind and nobody believes that it's possible to build something monetizable or successful.
Monetization is interesting because, and I'm coming back to our discussion about brand and PR, our big mistake at the very beginning was belief that it's enough to create value and people would buy. But then we started to understand that also we need to sell, we need to explain product, we need to experiment. We started to do that and just one number, conversion to premium
Monetization is interesting because, and I'm coming back to our discussion about brand and PR, our big mistake at the very beginning was belief that it's enough to create value and people would buy. But then we started to understand that also we need to sell, we need to explain product, we need to experiment. We started to do that and just one number, conversion to premium
Monetization is interesting because, and I'm coming back to our discussion about brand and PR, our big mistake at the very beginning was belief that it's enough to create value and people would buy. But then we started to understand that also we need to sell, we need to explain product, we need to experiment. We started to do that and just one number, conversion to premium
on onboarding increased in several years eight times, 800%, because of optimization, because of hundreds of A-B tests, and because of this approach that we should not just create value, we need to explain value, we need to sell. And it was a huge shift in mindset in the company, because before that, It's significant just to create the best product and people will see and buy.
on onboarding increased in several years eight times, 800%, because of optimization, because of hundreds of A-B tests, and because of this approach that we should not just create value, we need to explain value, we need to sell. And it was a huge shift in mindset in the company, because before that, It's significant just to create the best product and people will see and buy.
on onboarding increased in several years eight times, 800%, because of optimization, because of hundreds of A-B tests, and because of this approach that we should not just create value, we need to explain value, we need to sell. And it was a huge shift in mindset in the company, because before that, It's significant just to create the best product and people will see and buy.