Dmytro Okenev

And now the most client generating article is WhatsApp for web, something like that.

Yeah, because we are like WhatsApp for web just for the businesses.

high converting article is just the numbers um that you are telling me and the real clicks that i remember they quite different what do you remember productivity quotes was generating something like 2 600 new visitors completely new visitors per month okay and what about this one around 700.

Productivity polls, I think we got maybe like one or two clients.

First of all, it's very...

human sense, common sense.

So we are trying to understand what's actually the competitive and where we can compete.

So these are these long tail keywords.

Slack alternative was not an obvious choice back then.

And then we started to grow and grow and grow.

So actually, yeah, that was the situation with my last

marketing person who was thinking that if you will grow like not vertically, but horizontally, that would bring up something.

So we grew up horizontally in terms of this productivity quotes and some other things.

And it looks great on metrics that like numbers or marketing numbers are getting up.

But actually, yeah, that doesn't influence the business.

But what was influencing the business is that I set up the reverse funnel from our billing form and our product.

And then we started to see who actually came to the billing in the reverse scenario.

And then we identified who were the guys from which content they came from.

And of course, we have this enormous amount of affiliates, which are currently coming from different channels.

Though I think we are receiving some part of the traffic just directly, like brand keywords and so on.