Doctor Mike

We had no answer.

And what I saw our role as was like, there are people concerned about a thing.

Everybody is searching for it on social media.

I'm certainly not equipped to answer this.

So what we're gonna do is we're gonna

Meanwhile, there are people like you, or scientists, public health officials, whose job is not to study social network narrative trends or spread.

Unfortunately, if you were to just pull out your phone or look at your social media account, you're going to have maybe an incorrect perception of what the public cares about.

Again, because you're going to see what is curated for you as opposed to more of a holistic, informed view of the entirety of the landscape.

So if I can say, this is something that has broken out and is in the Corgi Club site, right?

This is what actually needs to be addressed.

Yeah, or just like, this is what people care about.

Like, this is where you guys need to be.

Also, it'd be great if you could be there within like, you know, 12 hours, six hours, maybe two would be great.

That's where, you know, we worked with this group called This Is Our Shot, which was this group that the, just a group of physicians, California Medical Association and some folks had pulled together and just, you know, doctors out in California.

And I think that they grew, they expanded from there.

They were just doctors who wanted to use their own social media presence to put out counter content basically like hey you guys are concerned about Magnetism right let us let us talk about this whereas the CDC is gonna go through ten layers of comms It's gonna take you know two days to get anything out the door It's gonna come out in some boring PDF or some lame meme whereas these doctors can be on it and

that was a much more effective way of doing it.

So rather than looking at misinformation, um, we were like, okay, these things are rumors.

This is people who have a concern.

They're afraid they, they want to know the truth.