Don McGuire

product, which is hard.

It's a very big difference, but it was good in a lot of ways.

And it was wonderful while it lasted.

And I love my former partners dearly, but again, there's signs and signals and inflection points that we all go through.

And when they pop up, you know, you kind of have to make decisions and you kind of have to look at where you head it.

Great question.

So to answer the first part of the question, what you love is what you love, but you spend like 80% of time selling what you love and convincing people to love what you love.

And so the what you love part is very small because you now have to go tell people why they should love what you love, right?

So I agree 100%.

That is the reality of the situation.

And then like we talked about before, it's like there are signs.

We had an amazing client base from, you know, entertainment and tech and even agencies that we were working with and working for and helping through projects and challenges and things like that.

I handled the tech sector.

One of my partners handled the entertainment sector.

And then we all helped each other out with each of our projects.

And so it came to, I was working with Intel as a consultant and I met some great people there, really smart people there, and they were starting to pull me in.

hey, have you considered we could really use you full time?

And I was like, yeah, yeah, yeah.

And then one of my partners fell ill and had to take himself out of the game for at least a year to address a health issue.

And then the other one of my partners decided he was going to go back into the agency world and start an agency with some other people.