Donald Miller

Now, one of the downfalls of core values is they're always vague. And if somebody says our core value is integrity, if you caught a bank robber in mid-bank robbery, And you said, explain to me why you're doing this. I promise you they're going to defend their integrity. These rich people have all the money and I'm taking it to whatever.

Now, one of the downfalls of core values is they're always vague. And if somebody says our core value is integrity, if you caught a bank robber in mid-bank robbery, And you said, explain to me why you're doing this. I promise you they're going to defend their integrity. These rich people have all the money and I'm taking it to whatever.

Now, one of the downfalls of core values is they're always vague. And if somebody says our core value is integrity, if you caught a bank robber in mid-bank robbery, And you said, explain to me why you're doing this. I promise you they're going to defend their integrity. These rich people have all the money and I'm taking it to whatever.

Now, one of the downfalls of core values is they're always vague. And if somebody says our core value is integrity, if you caught a bank robber in mid-bank robbery, And you said, explain to me why you're doing this. I promise you they're going to defend their integrity. These rich people have all the money and I'm taking it to whatever.

Now, one of the downfalls of core values is they're always vague. And if somebody says our core value is integrity, if you caught a bank robber in mid-bank robbery, And you said, explain to me why you're doing this. I promise you they're going to defend their integrity. These rich people have all the money and I'm taking it to whatever.

They're robbing a freaking bank and they think they have integrity. So it's just too vague. So I like core values, but more than that, I like two other things, key characteristics and critical actions. Now, key characteristics are the characteristics that you need to have in order for us to hit our economic objectives. If I run a pet store, I need you to love pets.

They're robbing a freaking bank and they think they have integrity. So it's just too vague. So I like core values, but more than that, I like two other things, key characteristics and critical actions. Now, key characteristics are the characteristics that you need to have in order for us to hit our economic objectives. If I run a pet store, I need you to love pets.

They're robbing a freaking bank and they think they have integrity. So it's just too vague. So I like core values, but more than that, I like two other things, key characteristics and critical actions. Now, key characteristics are the characteristics that you need to have in order for us to hit our economic objectives. If I run a pet store, I need you to love pets.

They're robbing a freaking bank and they think they have integrity. So it's just too vague. So I like core values, but more than that, I like two other things, key characteristics and critical actions. Now, key characteristics are the characteristics that you need to have in order for us to hit our economic objectives. If I run a pet store, I need you to love pets.

They're robbing a freaking bank and they think they have integrity. So it's just too vague. So I like core values, but more than that, I like two other things, key characteristics and critical actions. Now, key characteristics are the characteristics that you need to have in order for us to hit our economic objectives. If I run a pet store, I need you to love pets.

If we run a software company, I need you to obsess about the easy, simple user interfaces. And so now I know who to hire. I'm not just hiring somebody with integrity. I'm hiring somebody with integrity who loves animals. So those key characteristics are more true to your team than they are to anybody else. It's where you actually dial down into the uniqueness of your culture.

If we run a software company, I need you to obsess about the easy, simple user interfaces. And so now I know who to hire. I'm not just hiring somebody with integrity. I'm hiring somebody with integrity who loves animals. So those key characteristics are more true to your team than they are to anybody else. It's where you actually dial down into the uniqueness of your culture.

If we run a software company, I need you to obsess about the easy, simple user interfaces. And so now I know who to hire. I'm not just hiring somebody with integrity. I'm hiring somebody with integrity who loves animals. So those key characteristics are more true to your team than they are to anybody else. It's where you actually dial down into the uniqueness of your culture.

If we run a software company, I need you to obsess about the easy, simple user interfaces. And so now I know who to hire. I'm not just hiring somebody with integrity. I'm hiring somebody with integrity who loves animals. So those key characteristics are more true to your team than they are to anybody else. It's where you actually dial down into the uniqueness of your culture.

If we run a software company, I need you to obsess about the easy, simple user interfaces. And so now I know who to hire. I'm not just hiring somebody with integrity. I'm hiring somebody with integrity who loves animals. So those key characteristics are more true to your team than they are to anybody else. It's where you actually dial down into the uniqueness of your culture.

Now, critical actions go even further. Critical actions are the things that we are all going to do together to hit our economic objectives. If I have a restaurant and one of my economic objectives is we're going to sell 35% for every client for our customers to come to the restaurant, 35% of them are going to get a dessert. Well, we're at 15%.

Now, critical actions go even further. Critical actions are the things that we are all going to do together to hit our economic objectives. If I have a restaurant and one of my economic objectives is we're going to sell 35% for every client for our customers to come to the restaurant, 35% of them are going to get a dessert. Well, we're at 15%.

Now, critical actions go even further. Critical actions are the things that we are all going to do together to hit our economic objectives. If I have a restaurant and one of my economic objectives is we're going to sell 35% for every client for our customers to come to the restaurant, 35% of them are going to get a dessert. Well, we're at 15%.

Now, critical actions go even further. Critical actions are the things that we are all going to do together to hit our economic objectives. If I have a restaurant and one of my economic objectives is we're going to sell 35% for every client for our customers to come to the restaurant, 35% of them are going to get a dessert. Well, we're at 15%.

Now, critical actions go even further. Critical actions are the things that we are all going to do together to hit our economic objectives. If I have a restaurant and one of my economic objectives is we're going to sell 35% for every client for our customers to come to the restaurant, 35% of them are going to get a dessert. Well, we're at 15%.