Donald Miller

And the way you learn how to sell is you find out what the customer's problem is, and you position your product as a solution. If you do it five times, in an email, you will never have a sales conversation again that's the same.

And the way you learn how to sell is you find out what the customer's problem is, and you position your product as a solution. If you do it five times, in an email, you will never have a sales conversation again that's the same.

And the way you learn how to sell is you find out what the customer's problem is, and you position your product as a solution. If you do it five times, in an email, you will never have a sales conversation again that's the same.

And the way you learn how to sell is you find out what the customer's problem is, and you position your product as a solution. If you do it five times, in an email, you will never have a sales conversation again that's the same.

And the way you learn how to sell is you find out what the customer's problem is, and you position your product as a solution. If you do it five times, in an email, you will never have a sales conversation again that's the same.

For instance, if you work at a mattress store, because we work with Tempur-Sealy to train some of their salespeople, you don't want to go up and say, what brought you in today? You know what brought them in today. They're looking for a mattress. You want to go up and you say, hey, welcome into the store. Let me just ask you, what do you hate about your current mattress?

For instance, if you work at a mattress store, because we work with Tempur-Sealy to train some of their salespeople, you don't want to go up and say, what brought you in today? You know what brought them in today. They're looking for a mattress. You want to go up and you say, hey, welcome into the store. Let me just ask you, what do you hate about your current mattress?

For instance, if you work at a mattress store, because we work with Tempur-Sealy to train some of their salespeople, you don't want to go up and say, what brought you in today? You know what brought them in today. They're looking for a mattress. You want to go up and you say, hey, welcome into the store. Let me just ask you, what do you hate about your current mattress?

For instance, if you work at a mattress store, because we work with Tempur-Sealy to train some of their salespeople, you don't want to go up and say, what brought you in today? You know what brought them in today. They're looking for a mattress. You want to go up and you say, hey, welcome into the store. Let me just ask you, what do you hate about your current mattress?

For instance, if you work at a mattress store, because we work with Tempur-Sealy to train some of their salespeople, you don't want to go up and say, what brought you in today? You know what brought them in today. They're looking for a mattress. You want to go up and you say, hey, welcome into the store. Let me just ask you, what do you hate about your current mattress?

If you say, what do you hate about your current mattress? They're going to say, well, it's too soft in the middle or it's hurting my back or it's too warm at night and whatever. And you say, great, I've got three things, three mattresses here that will solve that. Let's take a look at them because they're at different price points and they have some different.

If you say, what do you hate about your current mattress? They're going to say, well, it's too soft in the middle or it's hurting my back or it's too warm at night and whatever. And you say, great, I've got three things, three mattresses here that will solve that. Let's take a look at them because they're at different price points and they have some different.

If you say, what do you hate about your current mattress? They're going to say, well, it's too soft in the middle or it's hurting my back or it's too warm at night and whatever. And you say, great, I've got three things, three mattresses here that will solve that. Let's take a look at them because they're at different price points and they have some different.

If you say, what do you hate about your current mattress? They're going to say, well, it's too soft in the middle or it's hurting my back or it's too warm at night and whatever. And you say, great, I've got three things, three mattresses here that will solve that. Let's take a look at them because they're at different price points and they have some different.

If you say, what do you hate about your current mattress? They're going to say, well, it's too soft in the middle or it's hurting my back or it's too warm at night and whatever. And you say, great, I've got three things, three mattresses here that will solve that. Let's take a look at them because they're at different price points and they have some different.

You are a mile into the sales conversation. And when you ask what brings you in today, you're nowhere. You're absolutely nowhere. They're going to try to avoid you. That's how you sell and it's all you need to know.

You are a mile into the sales conversation. And when you ask what brings you in today, you're nowhere. You're absolutely nowhere. They're going to try to avoid you. That's how you sell and it's all you need to know.

You are a mile into the sales conversation. And when you ask what brings you in today, you're nowhere. You're absolutely nowhere. They're going to try to avoid you. That's how you sell and it's all you need to know.

You are a mile into the sales conversation. And when you ask what brings you in today, you're nowhere. You're absolutely nowhere. They're going to try to avoid you. That's how you sell and it's all you need to know.

You are a mile into the sales conversation. And when you ask what brings you in today, you're nowhere. You're absolutely nowhere. They're going to try to avoid you. That's how you sell and it's all you need to know.