Donna Valario

plans to have a whole partner program for agencies because I think it's a great fit for them right now.

They can upsell this to their existing customers.

Video is so important to brands and advertisers right now.

Then with a platform, they can do all kinds of reporting because we get really deep analytics.

So it's a real value add for agencies.

And right now, look, advertisers are scrambling for what they're going to do with the loss of the cookie.

social media is very expensive now.

Nothing is free.

So by driving traffic back to your website, you solve so many problems.

And then you really can, you can have an exit pop up.

You can have e-comm on your website.

There's so many things that you're, you're doing on your website that you can't do on the social channels.

And also like if you're on YouTube, it's so distracting.

I was watching your videos yesterday and like the other

videos that come up on the side.

I mean, it's so easy to be taken off topic.

And then brand safety, I'm getting ads for things that are your competitors, you know what I mean?

So

It just makes so much more sense to bring everything back to your website.

Right.