Dora Drimalas

I think to be really curious, you have to let it all in and you have to follow the inspiration.

And the beauty of being, I've worked in-house and I've worked at an agency on the outside.

And the beauty of being on the outside is your clients are different.

Different clients are going to come in through the door.

And we've never wanted to specialize.

I feel like our lives would have been a lot easier as business people if we focused on one thing, if we were a branding shop only, if we were a web studio.

But our clients have more complicated problems.

Our clients have campaigns with multiple touch points.

And our interests are varied.

So as a creative person, I can't understand why I would just want to do one thing.

It just seems like a great way to kill creativity.

I really shudder and I hate people that sound overconfident.

And there's one way to do things.

And we're the experts.

Anyone who comes across that way to me, and I hate it because in business, this is how you do things.

But in a creative business...

It's really important that you listen and that you ask a lot of questions.

And that's a different way to approach work.

It's a softer way to approach work.

It's a curious way to approach work.