Dora Drimalas
👤 SpeakerAppearances Over Time
Podcast Appearances
said, you just need to make a life-size X-Wing and let's fly it into Times Square.
And that's that, life-size X-Wing.
That's the answer.
And they, Lego said, you know what?
Yeah, that is the answer.
Let's make a life-size X-Wing.
So that's how they launched the announcement.
So it's these projects where you say, what ifs?
At the beginning of a project, I like to ask a client, if you didn't have your constraints,
Money, I'm... If there were no constraints, what would success look like?
And it doesn't have to be a concrete answer.
It could be an emotional reaction to a campaign.
What would it do for the business?
How would we all feel personally?
And...
When you remove the constraints, you can dream for a while and then you put back in all the constraints, right?
Time, money, etc.
And you get the project done, right?
I love a deadline.
I love to beat pencils down.