Dora Drimalas

Some clients are like, look, things are terrible.

This is my marketing budget.

The economic times that we're in right now are pretty depressing.

But finding the moments, finding the places is

where you can surprise people and insert the little bit of joy, the little bit of joy that gets inserted.

I feel like it comes out the other end, like people somehow find it and it's there.

They can tell it's there.

No, because we've all seen people spend a ton of money on terrible work, right?

You can do that.

You can spend a ton of money on terrible work.

And I tell people all the time that you can make beautiful things with small budgets.

And here's proof.

It's nice to have a mixture of budgets.

I'm not courting all the small budgets in the world, but you can make beautiful work with small budgets.

Absolutely.

It costs the same to print ugly and to print beautiful, right?

When you're putting, just say, four-color ink on paper, running it, taking the time to run it through a press or...

build a website or whatever.

It's time, right?

You're paying for time.