Dorin Rosenshine

But yeah, but I mean, we are, yes, it's a very high involvement sale because we have to work with both the marketing, the digital marketing team, as well as the contact center.

And IT usually gets involved because there's a little bit of work on the website to be done.

The implementation happens on both the website code as well as the contact center side.

So it is a very high involvement sale and it takes a very long time to...

complete it.

Yeah.

Yes.

Uh, well, these are, you're catching me a little bit off guard here.

Um, I want to say that about a year ago we were at roughly half.

Both.

So we have both.

So we had a good number of new customers signed up, but we also have rolled out new features.

We integrated with Bing Ads.

We rolled out an integration.

So when we first started, we were mostly integrated with just Google AdWords.

And once we added Bing Ads, that meant that we're optimizing a lot more budget.

So we have a much...

bigger budget, right?

So because the Bing Ads ad spend was added to what we were optimizing, we also added a lot more features that were relevant specifically to Bing Ads.

So the spend that our customers spent with us has grown for all those features.