Dorin Rosenshine

Yeah, so we have different levels depending on how many phone calls and how many generally actually website visitors we've rolled.

We've transitioned to just charging based on the number of website sessions.

So we have different steps and each step is priced differently.

You broke, you broke off.

Yes, yes, yes, yes, exactly.

And then, you know, in the case where we roll out a major new feature, like an integration with Bing ads, which is a whole new platform,

we just upped our prices a little bit for those that wanted to add that functionality.

Yeah, so basically we still have, you know, our system still runs and generates a numeric code for every website visitor that comes in, especially in the case of B2B.

You know, we still generate that numeric code and kind of just pricing around the volume of phone calls that we get just puts a little bit of the

So the ability of the company to convert those website sessions into phone calls, it puts us into that risk.

So there is a risk where a company that is just not, where the marketing team doesn't do a very good job of converting people into callers, we could be conceivably losing a lot of money.

So we could be running, we're still running on the website every time that the website runs, every time somebody accesses their website, our code runs.

And that costs us money.

But if not a lot of people are calling, then because the marketing team is not doing a good job of converting, then we're not gaining much.

Does that make sense?

Yes.

Yes.

You know, and make it, you know, a lot of marketing teams kind of are kind of saying, oh, you know, we don't want calls because they're very expensive.

Expensive.

Yeah.