Doug Boughton

physical products, you name it.

And the reason why I wasn't successful in any of those things was because I wasn't following this acronym that I later did.

I need to find a real product.

It is relatable to your audience.

Is it in alignment to what they're currently doing?

The earning potential, I promoted a lot of things that had

very poor compensation plans or poor executive teams that would change compensation plans overnight, and I would lose everything.

So how is the inherent potential?

Alignment, that's the brand, the product, and also the people.

When I found One Funnel Away Challenge and started looking to Russell, I'm like, this team is solid.

Russell's amazing.

I was really excited about being a part of something that I knew not only could benefit me, but I could grow in that space.

But longevity, that's a big one.

Like I said, I've promoted things where it was like, here one day, go on the next.

And longevity is important, especially with affiliate marketing.

I've done a lot of these one-off campaigns where I'll, you know, someone will see my name on a top 10 leader board.

I get approached.

They're like, hey, come promote our challenge we're doing next week.

And it's hard for me to say no.

Like, I like opportunities, especially with big names in the industry where I could get more attention from promoting them.