Doug Boughton

So that's an example of how you could inspire your people to utilize the things and resources that you are currently investing in.

The downside is I don't think Russell got a commission for this.

So somebody owes Russell a lot of money.

But you're already doing this.

Think about the things, and write them down if you can.

What do you use?

What do you love?

Is there a need that needs to be solved or probably needs to be solved for your customers?

These could be softwares, tools.

If you're in the health and wellness space, maybe it's supplements and these

I don't even know what you call it, but you hold on to it, and it tells you your BMI and all that.

There's all these kind of things that you probably use that helps you in your health journey, your relationship journey, or your business, and people want to know about it.

And I'll talk about how to embed these things into your own offers.

There's going to be three different ways we go into this.

It'll all come full circle at the end.

What I do is I look for real products.

Because I, like I told you earlier, seven years, I mean, I was promoting oxygen in a can at one point.

Oxygen for energy, it was called.

I was promoting fidget spinners.

I'm trying to do like...