Doug Boughton

She said, I've been on your list for three years.

And I was just like, but you never came into any of my stuff ever?

But it took one simple email about a promotion for OfferLab, loved the experience of the bonus delivery, and was like, hey, if I like this, there must be a lot going on over here.

So that's kind of an example of how someone could be in your ecosystem that might not have been ready to invest, but

one simple tool or resource thing that you recommended, and they liked that experience, they might end up joining your programs.

And they want it.

Most times, your audience wants to know what you're doing, how you're doing.

So make it the recommendation, and they're going to find it anyway.

I'll give you an example.

Who here has been to Mastermind in Paradise, Ish Kure?

Yeah?

Amazing, right?

Russell, I think he switched it up.

I'm glad it's back there now.

But I was there for one of the first ones.

And I remember I was there with my now wife at the time we were just dating.

And we walked by a wedding.

And I'm like, this is amazing.

like, hmm, planted the seed.

And because Russell's having this event there, he's like, if Russell loves this place, it must be a great venue.