Doug Boughton

And I would never have been like, I'm going for that, because usually they're really quick launches.

And everyone with an existing audience will send out an email.

And there's no chance to get in the top 10.

But with this one, it was six months.

I'm like, OK, all these big names, they're going to send out emails.

They're going to promote for a few weeks.

And then they're going to go back to what they're doing.

And I'm like, I'm going to promote this every day.

And I did for six months and finished at the top of the leaderboard.

And with that, got in the room with Russell and his team for the first time.

And that was just like, this was the coolest thing for me.

It's still cool to look back on those moments.

But being in that room with the top 10 affiliates and meeting everybody, getting the photos at Russell, that brought me credibility, some more authority to my audience, some status.

And that's why I think there's a lot of...

on tap potential behind backing these big launches if you have these different people in your industry that you look up to and that maybe you've invested in.

Of course, the commissions are always cool.

But I don't even think that's the main part of it.

But yesterday, we talked about increasing your MAC, your maximum allowable cost.

This is an amazing way to increase that.

And you can actually allow yourself to spend more to acquire a customer by increasing it through affiliates.