Doug Boughton

Come and share that with them.

And then I'll put that inside of my community or course area with a button below to go to their stuff with their link that they gave me, which is my affiliate link.

And then they return the favor.

And this is something I've been pretty poor at going for the ask because I actually just like hosting.

But I know that if I were to reach out to some of these people and say, hey, I want to be interviewed on your show and do this cool thing, want to do another JV, they're much more likely to be like, yeah, let's see.

I've been waiting for you to ask me.

Because if you go first, I think that's one of the best things you can do.

So one of these ones I wanted to go a little bit more in-depth on is the email list segmentation.

Anybody here have stipulations to work with you?

You have an application.

You have a requirement.

You don't just let anybody and everybody in, right?

But people like your content.

They like your ads.

They see you.

They follow you, even if it's not a great fit.

And I noticed only about 7% of our audience is actually a fit for our premium program.

So in a long time, I took advice, one offer, one platform, one message, until you hit seven figures.

And I didn't look at creating a bunch of other stuff, so I stayed that path.

So I had 93% of my audience that I had nothing that I could enroll them into, nothing I could give to them to help them get to where they need to be to join my program.