Doug DeMuro

Imagine the Porsche of the 80s, early 90s, like commanding that kind of, it would never have happened. But now the brand has changed so much that like 15 grand for a color, people are like falling all over themselves to do it.

Imagine the Porsche of the 80s, early 90s, like commanding that kind of, it would never have happened. But now the brand has changed so much that like 15 grand for a color, people are like falling all over themselves to do it.

Right. If you as a child wanted a 911, guess what? It's still around. It still looks about the same and it's still the same level of desirability that you wanted back then.

Right. If you as a child wanted a 911, guess what? It's still around. It still looks about the same and it's still the same level of desirability that you wanted back then.

It was always a weird aspect of the brand that like you actually weren't necessarily only marketing to like adults. You also had to market to like people who would cultivate this passion that you knew that would become a thing later when you weren't even an executive or you weren't even working there.

It was always a weird aspect of the brand that like you actually weren't necessarily only marketing to like adults. You also had to market to like people who would cultivate this passion that you knew that would become a thing later when you weren't even an executive or you weren't even working there.

But like, that's part of the brand is like hooking people young and making them feel like this is a cool thing.

But like, that's part of the brand is like hooking people young and making them feel like this is a cool thing.

That's a good question, but you have to assume they didn't expect, you know, in 1948 that they would ever even be in the position to deliver that, right? In 1950s.

That's a good question, but you have to assume they didn't expect, you know, in 1948 that they would ever even be in the position to deliver that, right? In 1950s.

Looking back on it, it's insane. But at that time, it seemed like, you know, now all these icons have emerged and all this lore has emerged over the years. But when you really think about, you put yourself in the perspective of those eras.

Looking back on it, it's insane. But at that time, it seemed like, you know, now all these icons have emerged and all this lore has emerged over the years. But when you really think about, you put yourself in the perspective of those eras.

Yeah, no, it is.

Yeah, no, it is.

Yeah, yeah, yeah. And it's also important to point out the interiors were almost entirely shared as well.

Yeah, yeah, yeah. And it's also important to point out the interiors were almost entirely shared as well.

The wheel, all the buttons. In fact, if you get into a Boxster, which was a two-seater car, it has a coat hook on the back of the seat because the 911 had a coat hook on the back of it. You can't put a coat in a Boxster. The seat is right up against the... But they shared everything.

The wheel, all the buttons. In fact, if you get into a Boxster, which was a two-seater car, it has a coat hook on the back of the seat because the 911 had a coat hook on the back of it. You can't put a coat in a Boxster. The seat is right up against the... But they shared everything.

It shared the design language. It shared the design language. And I think Wittekind's thought was, The entry-level Porsche has always been looked at as a second-class citizen, like Furman literally said, which was true. I mean, everybody thought it, but he said it. How do we make it not look like a second-class citizen? And the answer is make it look like a 911 and make it literally share.

It shared the design language. It shared the design language. And I think Wittekind's thought was, The entry-level Porsche has always been looked at as a second-class citizen, like Furman literally said, which was true. I mean, everybody thought it, but he said it. How do we make it not look like a second-class citizen? And the answer is make it look like a 911 and make it literally share.