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Doug DeMuro

👤 Person
592 total appearances

Appearances Over Time

Podcast Appearances

Acquired
Porsche (with Doug DeMuro)

I mean, it didn't even just look like it. It literally had the same fenders, the same headlights and hoods.

Acquired
Porsche (with Doug DeMuro)

I mean, it didn't even just look like it. It literally had the same fenders, the same headlights and hoods.

Acquired
Porsche (with Doug DeMuro)

The thinking was that they would continue to move the 911 upmarket, more expensive, more power. So the Boxster comes out in 97, for the 97 model year, and it was a huge deal. I mean, it was on the cover of every car magazine. The whole Porsche has a new car. This is incredible. It had 200 horsepower, and the 911 of that era had about 300.

Acquired
Porsche (with Doug DeMuro)

The thinking was that they would continue to move the 911 upmarket, more expensive, more power. So the Boxster comes out in 97, for the 97 model year, and it was a huge deal. I mean, it was on the cover of every car magazine. The whole Porsche has a new car. This is incredible. It had 200 horsepower, and the 911 of that era had about 300.

Acquired
Porsche (with Doug DeMuro)

So it was a significant difference, plus the 911 was just more of a, it was bigger, it was wider, it was faster, you know, it was more of a muscle car.

Acquired
Porsche (with Doug DeMuro)

So it was a significant difference, plus the 911 was just more of a, it was bigger, it was wider, it was faster, you know, it was more of a muscle car.

Acquired
Porsche (with Doug DeMuro)

And it has, over time, it has evolved even more significantly from 97. Now the 911 is kind of playing more of a luxury car, like touring car role almost, where, you know, with the special colors and the stitching and all that. And it seems like the more Porsche has focused more of its sort of true sports car efforts on those, the mid-engine cars, as they call them, the Boxster and the Cayman.

Acquired
Porsche (with Doug DeMuro)

And it has, over time, it has evolved even more significantly from 97. Now the 911 is kind of playing more of a luxury car, like touring car role almost, where, you know, with the special colors and the stitching and all that. And it seems like the more Porsche has focused more of its sort of true sports car efforts on those, the mid-engine cars, as they call them, the Boxster and the Cayman.

Acquired
Porsche (with Doug DeMuro)

And it was mid-engine again, so arguably it was the correct place for it. It felt like a true Porsche sports car. For the first time, Porsche's entry-level car felt like that in decades. Yeah.

Acquired
Porsche (with Doug DeMuro)

And it was mid-engine again, so arguably it was the correct place for it. It felt like a true Porsche sports car. For the first time, Porsche's entry-level car felt like that in decades. Yeah.

Acquired
Porsche (with Doug DeMuro)

It wasn't the most attractive car. There's no question about that. Everybody hated the design language. And you know what? It's been 20 years. It has not grown on me at all.

Acquired
Porsche (with Doug DeMuro)

It wasn't the most attractive car. There's no question about that. Everybody hated the design language. And you know what? It's been 20 years. It has not grown on me at all.

Acquired
Porsche (with Doug DeMuro)

The new Cayennes look great too, honestly. Ever since they redesigned in 2011. But those early Cayennes, you see them now and you're like, still ugly.

Acquired
Porsche (with Doug DeMuro)

The new Cayennes look great too, honestly. Ever since they redesigned in 2011. But those early Cayennes, you see them now and you're like, still ugly.

Acquired
Porsche (with Doug DeMuro)

Right, that's sort of like sloping. What happened was... The Cayenne was an interesting situation because Porsche was kind of a first mover. They weren't exactly. Mercedes came out with an SUV first for the 1998 model year called the M-Class, which was a, that was a revolution. And they built it in America, which was a really big revolution.

Acquired
Porsche (with Doug DeMuro)

Right, that's sort of like sloping. What happened was... The Cayenne was an interesting situation because Porsche was kind of a first mover. They weren't exactly. Mercedes came out with an SUV first for the 1998 model year called the M-Class, which was a, that was a revolution. And they built it in America, which was a really big revolution.

Acquired
Porsche (with Doug DeMuro)

BMW came out with the X5 in 2000, and that was also a revolution. The M-Class, Mercedes never had the sporty pretense that BMW did, so that car was just for suburban families. The BMW X5 actually had to be sporty, and it was like, oh, so not only can luxury brands build SUVs, but they're sporty. So, Porsche comes out in 03. I mean, they beat Audi. Audi didn't come out in an SUV until 07.

Acquired
Porsche (with Doug DeMuro)

BMW came out with the X5 in 2000, and that was also a revolution. The M-Class, Mercedes never had the sporty pretense that BMW did, so that car was just for suburban families. The BMW X5 actually had to be sporty, and it was like, oh, so not only can luxury brands build SUVs, but they're sporty. So, Porsche comes out in 03. I mean, they beat Audi. Audi didn't come out in an SUV until 07.

Acquired
Porsche (with Doug DeMuro)

Porsche was there, like, early, early, early. So, but the problem was Porsche had no clue. Because they were early, they had no clue what to do.

Acquired
Porsche (with Doug DeMuro)

Porsche was there, like, early, early, early. So, but the problem was Porsche had no clue. Because they were early, they had no clue what to do.