Doug DeMuro

I think that car people had always known the car had kind of this reputation. They weren't like... lawsuits against Porsche about this. Porsche got sued. Yeah. It went to jury trial. Porsche was found liable, at least partially liable. Wow. And that's a big deal if you're an automaker because they got 1,300 of these out there. Right, right, right.

I think that car people had always known the car had kind of this reputation. They weren't like... lawsuits against Porsche about this. Porsche got sued. Yeah. It went to jury trial. Porsche was found liable, at least partially liable. Wow. And that's a big deal if you're an automaker because they got 1,300 of these out there. Right, right, right.

They had some weird issues happen. There was a changing regulation that forced them to build a lot of them sooner than they thought. So they ended up flooding dealerships with them earlier than they expected to. And the car didn't sell well when it first came out. The sticker price was $440,000. And they dropped fast. You could get them in 08, 07, 08. You could get them for $250,000 all day long.

They had some weird issues happen. There was a changing regulation that forced them to build a lot of them sooner than they thought. So they ended up flooding dealerships with them earlier than they expected to. And the car didn't sell well when it first came out. The sticker price was $440,000. And they dropped fast. You could get them in 08, 07, 08. You could get them for $250,000 all day long.

And now they don't exist under a million dollars. It's a crazy thing. Should have all invested in Carrera GTs. Yeah.

And now they don't exist under a million dollars. It's a crazy thing. Should have all invested in Carrera GTs. Yeah.

I don't need seven of them or whatever.

I don't need seven of them or whatever.

Wow.

Wow.

It also had that effect. It also helped legitimize that facility. Because up until that point, except for the ones built in Austria, all the Porsches had been built in Stuttgart, in Zuffenhausen, in that factory, that same factory for all these years. And so this car helped legitimize like, oh, we might be making a factory in East Germany where we're building SUVs, but we're not straying too far.

It also had that effect. It also helped legitimize that facility. Because up until that point, except for the ones built in Austria, all the Porsches had been built in Stuttgart, in Zuffenhausen, in that factory, that same factory for all these years. And so this car helped legitimize like, oh, we might be making a factory in East Germany where we're building SUVs, but we're not straying too far.

We're still doing our thing.

We're still doing our thing.

Right. And Porsche would go on to do it again, which I'm sure we'll talk about shortly. Oh, yes.

Right. And Porsche would go on to do it again, which I'm sure we'll talk about shortly. Oh, yes.

Of all things. I suspect in most of these cases, though, to take advantage of it, you would have had to have kind of been insane. Like to have invested in Porsche at that point, you would have been nuts.

Of all things. I suspect in most of these cases, though, to take advantage of it, you would have had to have kind of been insane. Like to have invested in Porsche at that point, you would have been nuts.

Especially because he was the fourth CEO or whatever. Right, right.

Especially because he was the fourth CEO or whatever. Right, right.