Doug DeMuro

No question. Looking back, that has become especially true as Porsche's business and all luxury brands' business have grown in Asia. At the time, though, I think they just, they had an SUV, they had done that. So it was like, all right, you know, sedan is the next place we want to compete. Let's replicate the success we had in the SUV.

No question. Looking back, that has become especially true as Porsche's business and all luxury brands' business have grown in Asia. At the time, though, I think they just, they had an SUV, they had done that. So it was like, all right, you know, sedan is the next place we want to compete. Let's replicate the success we had in the SUV.

Don't you think? I mean, I think they looked at it and said, holy crap, Boxster made us a ton of money, came and came, and it made us a ton of money. Cayenne showed up and made us a ton of money. We got cash.

Don't you think? I mean, I think they looked at it and said, holy crap, Boxster made us a ton of money, came and came, and it made us a ton of money. Cayenne showed up and made us a ton of money. We got cash.

Let's go after the Mercedes S-Class and the BMW 7 Series, the big luxury sedans from their German rivals, because they knew there was profit there, and they could do it better like they had done with the Cayenne. Hmm.

Let's go after the Mercedes S-Class and the BMW 7 Series, the big luxury sedans from their German rivals, because they knew there was profit there, and they could do it better like they had done with the Cayenne. Hmm.

He's got Ferdinand Piesch signing off on this.

He's got Ferdinand Piesch signing off on this.

Yeah, and the 918 helped to introduce plug-in hybrid technology, which Porsche knew it would be going in that direction. And so the 918 was like an example we were talking about before of how they covered the Cayenne with the Carrera GT by saying, we're still doing this. The 918 helped them say, hey, we're going to make hybrids, which is viewed as this like...

Yeah, and the 918 helped to introduce plug-in hybrid technology, which Porsche knew it would be going in that direction. And so the 918 was like an example we were talking about before of how they covered the Cayenne with the Carrera GT by saying, we're still doing this. The 918 helped them say, hey, we're going to make hybrids, which is viewed as this like...

cheap, you know, like little car, the Prius. And so you think of, well, here's the hybrid and we're going to do hybrids, but we're going to start top down with this crazy, crazy supercar.

cheap, you know, like little car, the Prius. And so you think of, well, here's the hybrid and we're going to do hybrids, but we're going to start top down with this crazy, crazy supercar.

It's like a once in every 10 or 15 year cycle they're making one. But it's a very, yeah, it's a rare and special thing that they do it. And it seems to be they do it only to kind of prove something or prove a technology. Like the 959 was all-wheel drive and this car was kind of this new production facility. And And the 918 was the plug-in hybrid technology.

It's like a once in every 10 or 15 year cycle they're making one. But it's a very, yeah, it's a rare and special thing that they do it. And it seems to be they do it only to kind of prove something or prove a technology. Like the 959 was all-wheel drive and this car was kind of this new production facility. And And the 918 was the plug-in hybrid technology.

And how many years do they make them for when they decide they're going to do it? It's a short model run. So this car they made 1,270, which is considered a lot for a supercar. The 918, they only made 918 units. And in fact, that was considered a lot for a supercar. Its biggest rivals at the time, which were the McLaren P1 and the LaFerrari, they didn't combine to make 918 of those. Wow.

And how many years do they make them for when they decide they're going to do it? It's a short model run. So this car they made 1,270, which is considered a lot for a supercar. The 918, they only made 918 units. And in fact, that was considered a lot for a supercar. Its biggest rivals at the time, which were the McLaren P1 and the LaFerrari, they didn't combine to make 918 of those. Wow.

These days, yeah. It was new. It was like $900 or so, maybe a million after you got a bunch of stuff, and it's double. It's done well. All the supercars have done well.

These days, yeah. It was new. It was like $900 or so, maybe a million after you got a bunch of stuff, and it's double. It's done well. All the supercars have done well.

But even if you figured the base price was like 900 grand, they made 918, you do the math. Doing a supercar is real money to be made fairly quickly as opposed to a Cayenne that's a long tail and you make them over a long time to spread out the cost and all that. Yeah.

But even if you figured the base price was like 900 grand, they made 918, you do the math. Doing a supercar is real money to be made fairly quickly as opposed to a Cayenne that's a long tail and you make them over a long time to spread out the cost and all that. Yeah.