Doug DeMuro

Right, that's exactly how I look at it. Like, okay, that's fine, but I'm going to stay kind of low-key in my normal life. What do you think I drive?

Right, that's exactly how I look at it. Like, okay, that's fine, but I'm going to stay kind of low-key in my normal life. What do you think I drive?

Oh, yeah, okay. Yeah, those are good cars. The Porsche Macan of the mainstream content.

Oh, yeah, okay. Yeah, those are good cars. The Porsche Macan of the mainstream content.

If you ask my colleagues, they would say that, but I think it just isn't normal. But I like them. They're good. I recommend those to people, too.

If you ask my colleagues, they would say that, but I think it just isn't normal. But I like them. They're good. I recommend those to people, too.

People just pay and pay and pay. And by the way, the $330 average price thing, I'm just still astonished by it. That's an unbelievable amount of money when you really think about it for 13,000 cars a year.

People just pay and pay and pay. And by the way, the $330 average price thing, I'm just still astonished by it. That's an unbelievable amount of money when you really think about it for 13,000 cars a year.

I mean, Ferrari's still charging like two grand to put Apple CarPlay as an option in their cars. I am dead serious. Like, heated seats are like 800 bucks extra in Ferraris. You get the idea. Yeah. Yeah. A Ferrari options list will go crazy.

I mean, Ferrari's still charging like two grand to put Apple CarPlay as an option in their cars. I am dead serious. Like, heated seats are like 800 bucks extra in Ferraris. You get the idea. Yeah. Yeah. A Ferrari options list will go crazy.

Yeah. It's hard businesses. It's a lot of stuff. It's a lot of stuff. It's a different business and it's a lot. Yeah. Distribution's harder.

Yeah. It's hard businesses. It's a lot of stuff. It's a lot of stuff. It's a different business and it's a lot. Yeah. Distribution's harder.

Plus scalability is harder. And you alluded to the dealerships and the distribution. Distribution's hard. You're shipping stuff on giant boats all the way across the world and all that.

Plus scalability is harder. And you alluded to the dealerships and the distribution. Distribution's hard. You're shipping stuff on giant boats all the way across the world and all that.

The heritage is obviously an enormous factor.

The heritage is obviously an enormous factor.

Yeah, the big one. I suspect that the German engineering thing also plays a role. Now, not against BMW and Mercedes-Benz, but certainly against the Japanese. I'm sure their margins are much, much higher than the Acuras and the Lexuses of the world. And they, even though when you really look at it on paper, it doesn't make sense.

Yeah, the big one. I suspect that the German engineering thing also plays a role. Now, not against BMW and Mercedes-Benz, but certainly against the Japanese. I'm sure their margins are much, much higher than the Acuras and the Lexuses of the world. And they, even though when you really look at it on paper, it doesn't make sense.

There is some level of like, this is a, the German engineering thing, like you alluded to earlier, has this incredible reputation that helps them. Okay, this car is just simply built better. It's European, it's German, you know?

There is some level of like, this is a, the German engineering thing, like you alluded to earlier, has this incredible reputation that helps them. Okay, this car is just simply built better. It's European, it's German, you know?