Doug DeMuro

Supposedly, reliability is still excellent. Supposedly, based on the J.D. Power studies and all that. Now, the question of whether it's actually important for people making the decisions to buy the cars, I'm not so sure. How many of those SUV customers are leasing and don't really care if the thing stays reliable? I don't know. But there is some component of just like quality that you just feel.

Supposedly, reliability is still excellent. Supposedly, based on the J.D. Power studies and all that. Now, the question of whether it's actually important for people making the decisions to buy the cars, I'm not so sure. How many of those SUV customers are leasing and don't really care if the thing stays reliable? I don't know. But there is some component of just like quality that you just feel.

I mean, it's certainly true. So you get a BMW or Mercedes-Benz and it's just not as nice. It's not the same. You have this feel. It's certainly more special.

I mean, it's certainly true. So you get a BMW or Mercedes-Benz and it's just not as nice. It's not the same. You have this feel. It's certainly more special.

Yeah, no, I agree with that. But it will take...

Yeah, no, I agree with that. But it will take...

yeah as many decades as you think and it'll have to be for something else though it can't be for racing like it's something else related to the cars right it would have to be for something else performance is a commodity now the koreans have been around for 25 years and there's no like emotional attachment to any of those cars even the older ones i don't know brand is it

yeah as many decades as you think and it'll have to be for something else though it can't be for racing like it's something else related to the cars right it would have to be for something else performance is a commodity now the koreans have been around for 25 years and there's no like emotional attachment to any of those cars even the older ones i don't know brand is it

Well, the most famous one, of course, is the 993 Turbo, the Arena Red 993 Turbo. Fortunately, they would put up one picture of the car, and then there was always a tagline. That was like the thing for decades. The famous one was, kills bugs fast. That's what everybody remembers.

Well, the most famous one, of course, is the 993 Turbo, the Arena Red 993 Turbo. Fortunately, they would put up one picture of the car, and then there was always a tagline. That was like the thing for decades. The famous one was, kills bugs fast. That's what everybody remembers.

My favorite. That ad was great. I had one for my 996 Turbo that I owned 9, 11 years ago, and I had it framed, and it said, calling it transportation is like calling sex reproduction.

My favorite. That ad was great. I had one for my 996 Turbo that I owned 9, 11 years ago, and I had it framed, and it said, calling it transportation is like calling sex reproduction.

Yeah. That's going to become less true, I suspect, with all the tech that's in cars. But yeah, I agree. Up until this point, it certainly hasn't been a thing.

Yeah. That's going to become less true, I suspect, with all the tech that's in cars. But yeah, I agree. Up until this point, it certainly hasn't been a thing.

Yeah, that's right. That's an interesting point. Are there any other companies that do things like that?

Yeah, that's right. That's an interesting point. Are there any other companies that do things like that?

Everybody dreams. I mean, it's your whole life. You dream. I grew up dreaming of owning a Porsche, which is, again, kind of funny as we talk about the SUVs and the volume they do. If you're a little girl or boy, you don't dream of owning a Cayenne. Like, kids are getting dropped off in those at school is kind of my point. But you do dream of a Porsche, even though it's the same thing.

Everybody dreams. I mean, it's your whole life. You dream. I grew up dreaming of owning a Porsche, which is, again, kind of funny as we talk about the SUVs and the volume they do. If you're a little girl or boy, you don't dream of owning a Cayenne. Like, kids are getting dropped off in those at school is kind of my point. But you do dream of a Porsche, even though it's the same thing.

And everybody wanted to work there. We get unsolicited resumes all the time, blah, blah, blah. And like pay wasn't great. And, but like you had that name, you know, I worked for Porsche. That's so cool. And just being a part of it. And then, yeah, having the car was a huge deal.

And everybody wanted to work there. We get unsolicited resumes all the time, blah, blah, blah. And like pay wasn't great. And, but like you had that name, you know, I worked for Porsche. That's so cool. And just being a part of it. And then, yeah, having the car was a huge deal.