Doug DeMuro

Right, because so much of their revenue is based on those SUVs that probably will not be as resilient as... Right.

Right, because so much of their revenue is based on those SUVs that probably will not be as resilient as... Right.

Yeah, yeah. There's also this other thing of like, you alluded to the colors, the money they're charging for colors. Like they've done this, they've perfected this with so many options and people are just paying it and paying it and paying it. And it seems like there's no end to like what Porsche can kind of fleece their customers for.

Yeah, yeah. There's also this other thing of like, you alluded to the colors, the money they're charging for colors. Like they've done this, they've perfected this with so many options and people are just paying it and paying it and paying it. And it seems like there's no end to like what Porsche can kind of fleece their customers for.

And it just seems like that's only going to continue to be more and more of a thing going forward. There's become this entire subculture around like specking your Porsche in this like perfect way. And that is obviously big margin stuff for them.

And it just seems like that's only going to continue to be more and more of a thing going forward. There's become this entire subculture around like specking your Porsche in this like perfect way. And that is obviously big margin stuff for them.

So I'm seven. You're seven. I think we're a pretty unified seven. Seven. Yeah.

So I'm seven. You're seven. I think we're a pretty unified seven. Seven. Yeah.

Yeah.

Yeah.

Right, I'm sitting here thinking... Seven might be a bit high. Margins are pretty impressive considering that's the car business. That's what I'm sitting here thinking. The car business requires so much, just so much cost.

Right, I'm sitting here thinking... Seven might be a bit high. Margins are pretty impressive considering that's the car business. That's what I'm sitting here thinking. The car business requires so much, just so much cost.

Just happens to make cars.

Just happens to make cars.

I just don't think so. From when I worked there till now, it is amazing to me how much more people have become obsessed with Porsches. Every cars and coffee event has become sort of a de facto Porsche event. The used ones, the vintage ones have just shot up in value to an unbelievable level. Porsche is more loved now, I think, than at any other point in its history.

I just don't think so. From when I worked there till now, it is amazing to me how much more people have become obsessed with Porsches. Every cars and coffee event has become sort of a de facto Porsche event. The used ones, the vintage ones have just shot up in value to an unbelievable level. Porsche is more loved now, I think, than at any other point in its history.

Now, will it diminish as a result of that? Probably, right? You can only be at a certain level for so long, at a high level for so long. But it's been incredible to me to watch Porsche's rise, even just over the last 10 years, and how much people love it and obsess over it compared to how it used to be. It isn't Ferrari.

Now, will it diminish as a result of that? Probably, right? You can only be at a certain level for so long, at a high level for so long. But it's been incredible to me to watch Porsche's rise, even just over the last 10 years, and how much people love it and obsess over it compared to how it used to be. It isn't Ferrari.

It doesn't have that brand equity that Ferrari does, but it's got more than you'd think. And it's especially got more than you'd think for a company that mostly makes SUVs.

It doesn't have that brand equity that Ferrari does, but it's got more than you'd think. And it's especially got more than you'd think for a company that mostly makes SUVs.